What is the process of customer relationship management?
Customer Relationship Management Includes all activities surrounding the development and maintenance of a customer account. This includes activities from the initial sales and marketing, to the supply of the product, to customer service and tracking. In order to ensure the best possible experience of customers, this process should be trouble -free, simple and efficient. The advantages of a good process of managing relationships with customers include an increased accessory, a positive opinion of customers and recommendations.
Many experts agree that the process of customer relationships starts with sale and marketing. In this early phase in the relationship, the first impressions are made and that expectations on the performance, quality, price and other key factors are determined. The seller or advertising may exceed or distort the product to obtain business. However, if the promises issued at the beginning cannot be delivered, the customer's relationship will suffer, which will cause the loss of future sales and potentially poor publicity.
Product delivery is a critical foZi experience in customer relationship management. During this phase, more details about the client and their needs are often revealed. Managers of accounts, institutes and other professionals have opportunities for positive impressions to customers by suggestively selling without exceeding and finding ways to solve previously non -desired wishes or needs.
Once the product or service is provided, customer service and subsequent functions begin. This may include the features of a customer service representative, a member of the HELP Desk team, account manager, warranty technology or project manager. During this phase, there are most likely problems, which makes interaction with customers critical. However, many companies will make a mistake to assume that this is a liberal important part of the process because the product is already purchased. In fact, this is during this important part of the process management process with customers thatLifelong relationships with customers can be established or violated and that recommendations can be obtained or lost.
A good process of managing relationships with customers will deal with all the process phases and give all critical workers instructions for the best procedures for working with customers. Some argue that customer relationship management is as important as providing a quality product. Although an excellent process of customer relationship management may not be able to replace a terrible product, it can affect the decision to buy between two comparable products. A bad or poorly executed process can also sink a good product.