What is the role of analysis of the situation in marketing?
The situation analysis is an integral part of marketing. It can be considered as the basis of any marketing plan, because the analysis of any result derived from the analysis of the situation will determine the direction of the marketing initiative or drive. The analysis of the situation concerns combined external and internal factors related to marketing decisions. One of them analyzes the situation in marketing is its use in finding out what society is all about. If the company can define precisely and what it means, it has a better chance to devise an effective marketing strategy based on its basic values and beliefs.
The first step in identifying the company's composition is a list of company objectives. It is important to take into account what focuses on achieving, the company's culture, the kind of image that the company wants to introduce and the types of products it offers. This is a way to analyze the situation in Marketingun to be effective. Another way to use the analysis of the situation in marketing is to identify cooperationthe company's acovers. Such people include various suppliers and distributors.
Determination of all related customers is to use the analysis of the situation in marketing. This particular analysis of the situation concerns characteristics such as consumers' behavior, the number of consumers, identifiable market segments and consumer expenditure habits. Other aspects include consumer trends, the process of distributing goods and services to consumers and motivational factors that affect the purchase of goods and services. This analysis of the situation will be added to others, allowing the organization to prepare a solid marketing plan.
The analysis of competitors is a situational analysis that can also be used in deciding on marketing. Such an analysis includes considerations about Toms is direct or indirect, types of products offered by competitors, types of business strategies and marketing plans used by competitors and the way the Competitors' sharesThey put on the market. This analysis separates the strengths and weaknesses of various competitors with the aim of their proper solution.
Further considerations in situational analysis include economic problems such as inflation, business cycle and interest rates. It includes external factors such as political climate, government policy and legislative rules that could affect society. Technologies and its potentials are also examined to find out how it relates to society.