What is the typical organizational structure of the marketing department?

Although the exact form will vary depending on a particular company, the organizational structure of the marketing department is similar in many ways. As with other commercial departments, there are hierarchical structures as well as the task coordination. In smaller companies, an individual in the marketing department may have a wider assignment of tasks or the number of obligations for which it is responsible than in larger companies. Most marketing departments are divided into areas such as creative, client services, information technology (IT), list and production. The managers of each function can report to the vice president of marketing or other highest positions that supervise the entire department.

Not all marketing departments have a production function. What they are called marketing stores with full service, produce their own materials and will have them outside the workplace or printing equipment on the spot. Usually the facility manager supervises employees and is responsible for hiring, training, development,Review and shooting. Although the production branch of the marketing department is located and managed outside the locality, the manager must still ensure that organizational objectives are achieved. In order to keep the positions on the site that work effectively with the rest of the society, the organizational structure of the marketing department usually includes regular meetings.

List services are included in marketing departments that examine their own recipients of mail and e -mails. This branch of the department works closely with the IT departments to create efficient lists and customer databases. List and IT managers usually use the coordination of tasks to achieve the company's goals. By coordinating the efforts of these two branches of the marketing department and completing important tasks of time savings, such as prevention of duplicate names on the list or "de-dupping", can usually be performed effectively.

aspect of marketing client servicesThe GO department usually processes the acquisition of new customers and also tries to maintain established. The manager usually supervises the account management who regularly communicate with certain customers to sell advertising space, creative website, printing or broadcasting copies or promotional activities. While other branches of the organizational structure of the marketing department usually participate in employees' meetings, the client services also regularly try to meet the company's customers at least occasionally.

The creative team of the marketing department creates materials to promote client products or services. The manager of this area is usually a creative director. Usually artistic director and senior copywriter to each report to this person. The artistic director will manage a team of designers or graphic artists, while copywriter will supervise junior copywriters. The creative part of the organizational structure of the ETING brand may not work in the same area of ​​society but will still require coordinatingand the project to achieve the project objectives.