What Does a Hospitality Consultant Do?

Hotel consultants use the American Association of Management Engineers (ACME) to define management consulting as: "Management consulting is a professional service provided by trained and experienced personnel to help managers identify and resolve all types of society Unit management and operations issues, providing and recommending practical solutions to these issues and assisting them with implementation if necessary, this professional service focuses on improving the management, operations and performance of these units. "

Hotel consultant

Hotel consultants use the American Association of Management Engineers (ACME) to define management consulting as: "Management consulting is a professional service provided by trained and experienced personnel to help managers identify and resolve all types of society Unit management and operations issues, providing and recommending practical solutions to these issues and assisting them with implementation if necessary, this professional service focuses on improving the management, operations and performance of these units. "

company name

Hotel consultants

Foreign name

Hotel consultant company

headquarter address

United States

Business Scope

Hotels, property hotels, clubs, resorts, restaurants, entertainment, recreation and leisure

Company Type

private

Assets

$ 10 million

Hotel consultants use the American Association of Management Engineers (ACME) to define management consulting as: "Management consulting is a professional service provided by trained and experienced personnel to help managers identify and resolve all types of society Unit management and operations issues, providing and recommending practical solutions to these issues and assisting them with implementation if necessary, this professional service focuses on improving the management, operations and performance of these units. "

Western economists believe that assets that now exceed $ 10 million

The feasibility study report of the hotel project prepared by the hotel consultant company is the basis for the hotel owner's investment decision. Based on market information, the report provides advice on the location, type, grade and scale of the proposed hotel, predicts its operating benefits, and estimates the investment in construction. The static and dynamic investment returns and investment repayment period measurement algorithms are used to prepare a hotel operation feasibility analysis report to determine initially the investment returns and the year of repayment of investment principal and interest. Based on the potential demand of the market, the hotel proposes an optimal market positioning and facilities combination, performance forecast and final financial analysis. By analyzing the market demand and supply that are most closely related to the project, determine the future market condition, and then determine the project's ability to penetrate the market in the future. The investment budget of the hotel project is divided into two parts. The investment related to the construction of the property includes civil engineering, mechanical and electrical, interior decoration, and municipal facilities. The investment related to hotel operation and management includes management items, marketing, promotion, public relations, and personnel. Equipment, training, and corresponding funds; plus appropriate unforeseen fees, that is, the total investment budget for the hotel project. The report can provide consulting opinions on hotel project development, specifically the hotel location, type, grade and scale; the number distribution and allocation of various types of rooms within the hotel, the characteristics of catering establishments and the functions of public facilities; hotel marketing planning and business calculation; Determine the target source structure and market positioning of the hotel; Entrusted by the owner, be responsible for the organization and supervision of the hotel construction to optimally achieve the overall goal of the project; sign the design contract with the technical design department, including the building, after the owner's approval Engineers, structural engineers, mechanical and electrical engineers and surveyors.

After the hotel is opened, the owner consultants can continue in an appropriate way. For example, after the hotel is operated for a period of time, assuming the hotel's revenue is not satisfactory, the hotel management group may explain to the owner that the lack of support from the owner or the market economy exists objectively Unavoidable factors lead to business damage. Owners can use their own hotel consultants to analyze and refine the revenue reports of various areas in the past stage of the hotel and other hotel survey data under the same conditions. If there is insufficient support from the owners objectively, the owner hotel consultant will also truthfully report it to the owner company. However, if there is a significant gap between other local and similar hotels through surveys, it is due to poor customer expansion or high cost rates. Poor, then there are certain problems in the business strategy and management of the hotel management group. After the hotel operation and management has gradually entered the right track, although the owner may no longer have the right to approve the monthly, quarterly, and annual budget expenditures of the hotel management group, it should have the right to know, suggest and supervise, and the hotel owner consultant can still give it Necessary support.

At present, the owners of investment and development of domestic hotels generally get involved in hotel projects when the company expands its investment field. Before that, the company had no experience in this industry and no talent reserves in this area. When the hotel project or even the construction was basically completed, it began to contact foreign or domestic hotel management groups to discuss cooperation. For the owner at this initial stage, it is passive or downside. The owner has always been engaged in real estate development and other fields, but the other party is a professional company focusing on hotel operation and management, and some have decades of professional experience. Throughout the negotiation process, the owner needs a hotel management consultant group that can provide professional support to grasp and evaluate the various favorable and unfavorable clauses, find and point out and explain the possible unfavorable factors and risks behind each clause. For example, the hotel management group has requested to rebuild or increase investment in a certain functional area of the hotel in order to meet the needs of hotel operations in the future. After the hotel entrusts the hotel management group to implement the management operation, the hotel will have two interest bodies. The hotel management group must hope that the investor (ie the owner) will increase the investment and the larger the equipment supporting margin, the better. However, the owner must also calculate an economic account. Is the request made by the partner reasonable and necessary? Control and reply All require the owners' professional hotel consultants to make comments or suggestions. In the early stages of the hotel's pre-construction, the local source market research, investment return analysis, building structure and functional layout design coordination and other aspects require the owner's consultant to play its due role.

As a third-party professional institution, the report issued by the hotel consulting company can separate the subjective factors from the owner or other cooperative agencies that affect the project judgment, and provide the owner with a more rational judgment. For any other agency that may participate in the project's cooperative development (such as Loans, financing institutions, design companies, etc.) provide sufficient persuasiveness. The owner will have a very clear understanding of the project development opportunities, risks, advantages, disadvantages, investment quotas, use of funds, the size of the hotel, the composition of facilities, future business performance, and so on. The results of the study will determine all investments in the hotel segment based on market demand, provide an important reference for investment decisions, and reduce investment decision risks. The results of the study will also serve as a design guide for designers and architects to prevent repeated construction and reconstruction in the future due to the blindness of the design, resulting in a huge waste of funds. The feasibility study report is an important step in the beginning of the project. It can provide important guidelines for the next series of work to be carried out in an orderly manner. For example, architectural design, finding management companies, negotiating management contracts, and funding plans are based on the feasibility study report. Therefore, making the project progress more planned and the smooth progress of the project can obviously save time. The financial analysis of the feasibility study includes investment sensitivity analysis, which can provide an important reference for the final decision and further adjust the project's investment return expectations, risks and profit estimates. The owner is easily controlled by the architectural design unit or management company, which leads to increased project risk and the final product does not take the owner's own interests into full consideration. The hotel feasibility study report has obtained a clear understanding of all the details of hotel development, and the initiative of the project is in the hands of the owner, regardless of future fund preparation, management contract negotiation, outsourcing of some development projects, mastering of the cost budget, management company The evaluation of performance can be well informed.

1. The consulting company must have a professional consultant team to provide relevant technical support, analysis and demonstration, scheme planning, decision-making and implementation supervision, etc., based on the needs of the project enterprise. It does not need to be in the hotel for a short period of time.

2. Hotel Management Co., Ltd. must have a reserve of five-star hotel management experts at home and abroad. At any time, the international hotel management concept can be combined with Chinese hotels, restaurants, and entertainment culture. Provide high-level management consulting services for hotels, restaurants and entertainment companies and owners companies that are ready to invest in hotels or restaurants and entertainment.

3 Only high-level management talents can provide high-level consulting services. A consultant team composed of well-known hotel management experts with rich management experience is responsible for providing high-quality consulting services for the project's preparation, design and operation planning. Through analysis and demonstration of the project, plan the plan to ensure the practicality of the project design and control the project. Operating design costs, improving project efficiency and profitability!

Hotel consultants

Hotel consultants: hotels, property-style hotels, clubs, resorts, restaurants, entertainment, recreation and leisure.

Hotel consultant consultant management

Sign a consultant management contract with a member hotel, and according to the specific requirements of the member hotel, assign a professional consultant to advise on various specialization issues specific to the member hotel, such as: hotel hardware facilities renovation, decoration and renovation design, financial management, service specifications, etc. management.

Hotel consultant

According to the client's requirements, sign a consultancy contract with the client, and appoint a professional consultant or team to discuss the various hotel specialization issues and business specific to the client, such as the feasibility report of the hotel in terms of planning and construction; the hotel in design, architecture and interior decoration Consulting and technical support; hotel preparation guidance; hotel marketing, advertising, promotion guidance, etc. to provide professional consulting and guidance.