What does the media planner do?
Media planner is an advertising professional who specializes in determining the best placement for advertising. Media planners cooperate with their clients on the development of a media strategy that will place their brand well and achieve a suitable target market. Some media planners work for advertising agencies, others as independent consultants and others for companies specializing in media planning planning services. Many media planners learn about work, start in low positions and gradually work in ranks because they gain experience and demonstrate competencies. People's skills are critical for this work, as well as the ability to accurately identify demographic data and the ability to reduce the company's mission and products to determine how the company could be best placed for maximum sales.
Television's own, maybe noted that advertising tends to follow certain formulas. Advertisements for female hygienic products and erectile dysfunkc medicinesFor example, they do not appear on children's shows. Promotions for sports events tend to broadcast with soap operas, while perfume ads are rare on baseball broadcasts. This is because the media planners evaluated demography who enjoy these types of programs and found out which types of programming would be best suited for products.
media planner does more than just determining which types of demographies would be interested in specific products. They also think about a specific programming that will be broadcast with their ads, which may require the media planner to check the scripts and copies of the media in their work to identify the potentially problematic situation of the placement of ads. For Example, Asthma advertising may not be well received if it is broadcast during an hourly medical drama that represented a patient dying of severe asthma. So would advertise fromThe company's marketing of the Conservative Demographic Group should not broadcast during a program that represented a liberal attitude to the event or situation, as this could be offended by the demographic group trying to achieve.
media planner must think beyond the basic demographic needs and consider the image of the brand. While many products can generally be launched a large group of people, such as adolescent girls or middle -aged men, narrowing to a specific demography of interest can sometimes bring better results. Media planners are thinking about how their brands should be placed on the market, what reports they want to send with advertising, and what kind of media programming their ads would associate with Best.