What Does a Retail Assistant Do?

A qualified sales assistant should be familiar with the job responsibilities and work schedule, business processes, interpersonal relationships, product knowledge, and customer operating information of his position in order to do his job. Familiarity with job responsibilities can help you clearly define what role you play in the company; and being familiar with the job schedule of this position can give you a deeper understanding of the specific work that this position does every day. How the specific work of this position is carried out. If the job responsibilities are to define what they need to do, then the business process is to guide how they should do it. The key to whether you can do these jobs well is to handle your relationships well.

Sales Assistant

A qualified sales assistant should be familiar with the position

1. Responsible for the management, classification, arrangement, filing and storage of the company's sales contracts and other marketing documents.

2. Responsible for various types

Sales assistant job skills

What's the trick? It's the method, and the sales skills run through the entire process. We face a variety of customers, we must adhere to a principle: one is to do what they like; the other is to surround Wei and rescue Zhao;

There are three main stages in the process of dealing with customers:

1. Before visiting:

1. Make a plan before your visit.

(1) The advantage is that with the plan, there will be a coping strategy during the interview, because sometimes the improvisation strategy in the scene is very successful.

(2) Think of obstacles that may be encountered in advance, and prepare solutions in advance to reduce communication obstacles.

(3) Think carefully beforehand, so that you can expand and contract freely when there are changes in the field, so as not to panic.

(4) With sufficient preparation, self-confidence will be strengthened and psychological stability will be relatively stable.

2. Content of the pre-visit plan.

(1) Determine the best visit time. If you are going to invite customers to dinner, it is best to arrive about half an hour before leaving work. If you do not want to invite dinner, it is best to go early and return early.

(2) Set goals for the visit. What kind of purpose do you want to achieve through this visit, whether to improve emotional exchanges or promote customer purchases.

(3) Anticipate possible problems and solutions.

(4) Prepare relevant materials. Make a note of any issues left over from the past and resolve them this time.

During the visit:

1. Think of our sales behavior from a customer perspective. For example, from the standpoint of the sales staff, the purpose of our visit is to promote the product. From the perspective of the customer, changing the standpoint is to treat the customer as the "target".

2. The purpose of the visit is to focus on communicating the benefits with the customer. Don't just introduce the product itself, but focus on the benefits to the customer. In this way, customers will greatly increase their acceptability psychologically, so that we can communicate smoothly under the condition of mutual benefit between buyers and sellers.

3 Different customer needs are different. Each customer's situation is different, and their needs and expectations are naturally different, so we need to collect information before the visit, investigate and understand their needs, and then prescribe the right medicine.

The following introduces the "FAB" rule in communication.

F --- Feature

A --- Advantage

B--Benefit (product benefits)

When using this rule, keep in mind that you can only impress your customers if you clearly point out the benefits. From the standpoint of selling products, it is easy to think that customers must be concerned about the characteristics of the product. We have always tried to tell the characteristics of the product one by one to convince the customer. In fact, otherwise, the interests of the product are the concern of the customer, so everyone Remember, when applying this rule, you can omit F and A, but you must not omit B, otherwise you will not be able to impress your customers.

3. After the visit:

1. Be sure to do post-visit analysis.

(1) Take a moment to do it, compare the results after the visit with the plan before the visit, and see which goals have been achieved and which have not.

(2) Analyze the reasons for not achieving the goal and how to achieve it.

(3) From the customer's standpoint, rethink the feelings during the visit, and what is not good enough.

(4) Analyze whether your attitude and behavior during the visit have contributed to the customer.

(5) Think further, in order to be more effective, what needs to be improved.

2. Take improvement measures.

(1) It is not good to analyze only. We should actively take improvement measures and improve our own defects and weaknesses in order to improve them better.

(2) "The world is afraid of people with good intentions". For customers who refuse and reject, we should study more methods, find the best solution, and try again and again, which will definitely bring good performance.