What Does a Title Searcher Do?

The page title is a high-level summary of a web page. Generally speaking, the title of the homepage of a website is the official name of the website, and the title of the content page of the website is the title of the article. Of course, this general principle is not fixed, and there may be some changes in actual work, but no matter how it changes, it will still follow this law as a whole.

Page title

Right!

When browsing a web page, the information that appears through the blue display bar at the top of the browser is the "page title". On the web

For example, I see that many websites have long homepage titles, except

First, it is concise, eye-catching and summarizes the main information

This is especially true for technical articles. The titles of many soft articles may be more creative and attractive in order to attract viewers.

Use brand name

It's best to use the title of your website or your company's brand name. This will help searchers quickly identify your webpage, and it will be more convenient to visit again in the future. According to research, when licensed products are placed with white-branded products, consumers tend to buy licensed products rather than white-branded products; this research is also the same when applied to search engine results, and searchers tend to click on their impressions Websites, not websites they've never heard of. Of course, you can also attract searchers by placing keywords on the title.

Inappropriate keywords are actually quite clear. In short, if you use inappropriate keywords, searchers will certainly not find your website!

Use separator

This item is more used in English, but Chinese content can still be used, such as "page title | site name". It is possible to use the pipe symbol "|", the greater than symbol ">", or the dash "-". Of course, they can also be mixed, such as "Site name | Category name> Small category name-Page title".

Cannot exceed 32 Chinese characters

The title is too long. Search engines use a hyphen "..." behind it, but some search engines have extended the length limit to about 35 Chinese characters.

Include related words

Try to put really relevant words in the title, such as "office furniture website | desk, computer chair, iron cabinet-all your office furniture" will be better than "office furniture website | your office furniture". Including these really relevant keywords in the title will definitely help your search engine, because not only will the number of keyword exposures increase, but the degree of relevance to searchers will also increase. However, in this example, if your website has another "Iron Cabinet" category page, do not specifically mention the Iron Cabinet in the title of this page, so that search engines will not spend more time judging this page. It's more important, or the other "Iron Cabinet" category page is more important.

Positioning searchers

When thinking about the title of a webpage, please think for the searchers: What keywords did they use to enter your website? Or want to see, what are your keyword settings for your website? If your content is related to data collation, you can consider detailing the main purpose of this data in the title, such as "Site Title | 2007 New Year Digital Camera Buying Guide"; if your content is related to download and purchase, you can consider in the title Describe the contents of this download file, or the characteristics of the product, such as "Website title | Digital Cameras-Brands + Models That Are Most Suitable For General Daily Use".

Guaranteed Title is not duplicate

With CMS programs (such as dedecms, ecms, etc.), the problem of duplicate category titles is more prominent. There are tens of thousands of articles in many columns and dozens of pages. If we are on the title of the page (Title) Join the cycle, such as the second page-column name-website name. This method will work better.

Make keywords appear in Title titles

If the target keyword has been determined, it is best to write the keyword in the Title title. If it is possible to make it as advanced as possible, for example, if you want to make a "website promotion" keyword, then the title can be written as follows: Website promotion XXX Section NameThe name of the website.

At the same time, it is best not to exceed 30 words for the entire Title title, or the search engine display will not only be invisible, but also not friendly, and it will not be easy to read.

Page titles should be rich in keywords

Try to make the web page title contain keywords used by users to search, which is more conducive to search engine search. ^[1]

Don't do keyword stuffing, keep it simple and clear

Keyword stuffing is the most common mistake made by SEOers. In order to improve the relevance, a lot of keyword stuffing in the title may have the opposite effect.

To know that the search engine follows the user, fill in the Title title to ensure that the user can understand what this page is doing, then the search engine will also think what this page is for. So we often find that simple and straightforward Title titles rank higher than web pages packed with keywords.

Perseverance, over time, you will find a set of formulas for the title that are most applicable to your website, and search engines are gradually setting your website as a trusted website, of course, users are also.