What is a Telemarketer?

The telemarketer is a marketer whose main method is telemarketing. They need to master certain marketing skills to achieve the purpose of marketing. Therefore, marketers play an important role in the development of an enterprise.

Telemarketer

sound

1. Appropriate speaking speed, preferably with customers

note

1. Interest that should attract the attention of customers;

2. Dare to introduce your company and show your identity;

3. Don't always ask customers if they are interested. Help them decide and guide their thinking. D) Don't shrink back or give up in the face of customer rejection. Mining customer needs.

4. The voice on the phone is louder than usual, creating a good atmosphere for conversation;

5, simple and clear, do not cause customer dislike.

6. By phone, you can tell him what benefits you can get by purchasing our products, and you can list them one by one.

1. Apply objective human influence and social pressure;

2. Use his point of view;

3. Care about every word of the customer, the people, things and things he cares about;

4. Use the influence of the media and public opinion on the company;

"Sorry, I'm busy", "Thank you! We don't need" ... maybe you often encounter euphemistic rejections from customers in the telesales. When faced with these problems, perhaps the first thing you want to think about is: "Is the customer building enough trust in me?"

In today's complicated business society, building trust is always the core content of sales, especially in telemarketing. Without any proof of identity and no commercial contract, it is undoubtedly very difficult for customers to build strong trust through voice alone. That's why it's necessary to use some techniques in the marketing of the phone.

In the final analysis, telemarketing is actually a process of person-to-person contact management. The probability of a one-time transaction is very small.

Telemarketing is continuous tracking. An excellent telemarketer is first and foremost a confident and patient person, because during a period of months or even a year of contact with customers, the salesperson must have enough of his product Confidence and dedication to customer service.

Long-term follow-up, instead of talking about the product as soon as you call, can make customers feel that "the salesperson is for me, not just selling the product", so over time, once the customer has trust in the salesperson, not only Achieve existing deals and uncover potential consumption.

Etiquette is the basis of telemarketing

After finding the right direction for telemarketing, sales skills become even more important. "If 'positively building trust with customers' is the ideological foundation that a telemarketer must have, then etiquette is the foundation of telemarketing skills."

In fact, the most important thing about the etiquette of the phone is to control the voice and expression, and try to prevent invalid communication.

Good voices can make customers feel good, so telemarketers must have a good grasp of the voices they use to communicate with customers on the phone, and this can be made up by training.

In telemarketing, some terms are very important. Try to avoid using negative words to deal with customer questions. For example, some telemarketers use the words "don't know", "don't understand", "this person is away" and so on when they receive a customer consultation call. These words not only make customers not buy products Desire will also damage the company's image.

Also, during the speech, try to pay attention to pauses and obtain customer feedback in a timely manner. Because this is not only a manifestation of respect for each other, but also a better understanding of customer needs.

Take the opportunity to praise customers

Sincere praise is the best way to get closer to customers. In phone conversations, voice is the first point that can praise the other party. "In the communication with customers, as long as the sales staff listens carefully, they can actually grasp many aspects of the customer's information through their voices, such as age, education, attitude to things, etc."

And the sales staff just use the obtained information to praise the other party appropriately, it can create a good atmosphere for conversation and quickly change the attitude of customers. Zhang Ye said, "Listen to your voice, you should be only about 30 years old," "Listen to your voice, you must have a good education," "Listen to your voice, you know that you are particularly decisive." Often appear in his telemarketing, and these things are used properly, it can be described as tried and tested.

In addition to the voice, some resumes of the other company and the grasp of customers are highlights of praise. However, praise must be seized at the right time. Don't let it go, but it will be counterproductive, so the word "sincere" is especially important.

In addition, know how to find common ground with customers, such as: "We are all surnamed Zhang", "We are fellows", "We all went to university in Wuhan" ... This will also bring you closer to customers. distance.

Try to be relationship-oriented

In the actual sales process, there are mainly two kinds of guidance as the support of sales: "relationship" orientation and "order" orientation. Order-oriented is generally applicable to a single consumer product, which is convenient for saving time and costs, but in the long run, maintaining the relationship with customers as much as possible is the basis for the development of telephone sales.

"Especially for large-scale products and services such as automobiles and financial management, if we want to stand out in such a fiercely competitive environment, we must know how to maintain long-term relationships with customers." Zhang Yanbo believes that consumers who buy large-scale products such as automobiles For products, the time span from the purchase idea to the final purchase is about 3 to 6 months. In such a long period of time, if you want to finally win the customer, you must try to stick to the relationship-oriented rather than the order. guide.

In addition, the maintenance of the relationship with customers does not end after the product is sold, and the smart sales staff will continue this relationship. Most salespeople ignore the tracking of products that have already been sold, which is actually quite a pity, because if you can get immediate feedback and do good after-sales service, it will greatly affect the people around you to buy products. . Therefore, after selling the product, you should maintain communication with customers every other month to solve problems encountered by customers in time when using the product.

supplement:

Telemarketing must be passionate about the current industry.

Have sufficient confidence in yourself, have a deep understanding and experience of the products you sell.