What Is Emotional Baggage?

The so-called emotional packaging refers to the unique style and artistic handwriting created through the creation of packaging materials, patterns, colors, shapes, etc., to give consumers different emotional enjoyment and win their favor and psychological identity. When product packaging is emotional, emotional patterns, emotional colors, and emotional shapes can even trigger consumers' positive emotions. Make it have a pleasant feeling, which will further stimulate consumers' desire to buy. For example, the "daddy wine" in western Hunan is decorated with bamboo pipe-shaped pottery, which is antique and full of the feeling of "daddy" in the mountains. Procter & Gamble's promotion of "Hai Fei Si" in the Chinese market with bright colors and individual packaging is a successful example of emotional packaging. The sea-blue "Hai Fei Si" is reminiscent of the future sea, giving people a pure and refreshing feeling, highlighting the product's "dandruff disappears, hair more outstanding" function.

Emotional packaging

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The so-called emotional packaging refers to

Affected by environmental protection, paper packaging is light, small,

Speaking of emotional packaging, we must mention the "He adds her" drink, which was a miraculous "popular" drink in the summer of 2004. In terms of product packaging, the original intention of "He Jia She" beverage company was to put two different water bottles "Men Left and Women Right" together: the male blue outline of the cold blues and the female pink outline of the charming pink purple are just like affectionate Couple looking out. However, when it came to consumers, some people did put it this way; but a large part of them put two bottles of water "female left and right" together, and a loving couple became affectionate. A couple, and consumers think this is the right thing, they think this is the original intention of the designer. In fact, no matter what the original intention of the designer is, the packaging of this beverage, which is divided into men and women, has deeply moved consumers, especially those young boys and girls who are in love, and the couples hold the bottle and touch each other and smile at each other. mind. This is the unique charm of emotional packaging. ^[1]