What Is the Affect Theory?
Social impact is a very common psychosocial phenomenon, which refers to the process in which individual behaviors and attitudes that occur due to social pressure change toward the predominance of society. These include conformity, obedience, social support and social inertia, group polarization and group thinking.
Social impact theory
Right!- Chinese name
- Social impact theory
- Foreign name
- Social impact theory
- Features
- very common
- Solid
- Psychosocial phenomenon
- Social impact is a very common psychosocial phenomenon, which refers to the process in which individual behaviors and attitudes that occur due to social pressure change toward the predominance of society. These include conformity, obedience, social support and social inertia, group polarization and group thinking.
- Generally speaking, under the action of others, individuals will more or less change. The presence of others is likely to have an inhibitory effect on individual behavior. Those recipients were originally grateful, but because of the presence of others, his actions were inhibited. From the individual characteristics of these recipients, they are still younger and experience less things and scenes. Born in poorer families, they are more inclined to adapt to difficulties. It is their own traits that make them treat others The response was strong.
Another phenomenon of social influence is the herd phenomenon, or each recipient has a grateful heart. However, no one took the lead to break the silence, so all the recipients remained silent and consistent with the group. In the group
- You met a university classmate you have nt seen in ten years, and you talked to him about your interesting things in college that year, are you nervous? Most people will say, I am not nervous, he is not my leader, and we are not like politicians, talking about national affairs, why should we be nervous? That company now has a group of outstanding employees, ready to be promoted to reserve managers, and you need to give them corporate culture lessons, and corporate culture is exactly what you are responsible for. Are you nervous? Some people may say that they are a little nervous. Then if the company of your good friend asks you to go to 300 people and talk about corporate culture, are you nervous? I think most people will say that they must be nervous.
There is pressure when we are speaking. How can we overcome and treat this pressure? Psychologist Rattana proposed the theory of social impact. He said that social influence from others depends on three factors: the number of others, their importance, and their proximity. He used the analogy of light. The amount of "light" received by a plane on a plane depends not only on how many lamps are turned on, but also on the wattage of the bulb and how close it is to the plane. The influence of individuals from others is related to the number of others, the importance of others, and the proximity of others to individuals.
Simply put, the more people around you, the greater the impact on the lecturer. For example, a new actor is more frightened when facing 50 audiences than when facing 10 audiences. However, there is a contradiction here. During the "herd behavior" mentioned earlier, Axi once discovered that as the number of individuals increased, the level of individual herds decreased. And as the number of people increases here, the social impact increases? To this end, Rattana believes that with the increase in the number of influences, the influence of each person is actually declining, the influence of the second person is smaller than the first, and the influence of the Nth person is smaller than the influence of the (N-1) th person. Therefore, the personal impact is getting smaller and smaller, and the overall impact is getting bigger and bigger.
Taking lighting as an example, when there is only one light in the house, turning on the second light, we can feel that the brightness has increased. But when we increase it to about 15, we can hardly feel it. As the number of lights increases, the impact of each light bulb decreases. From this point of view, in fact, a lecture of 100 people and a lecture of 300 people are similar to the pressure on the lecturer. As I said in the previous article, the lecturer is in-house training, and the trainees are an organization. They can easily unite, so the pressure of the lecturer is very great. Large classes with hundreds of people, especially open classes, come from different units. It is unlikely that they will unite and challenge the lecturers. If they are dissatisfied, they will leave at most. In other words, when you talk to three or two people, your pressure is very small. When you face hundreds of people in a large class, the overall pressure on the students is increased, but they are a scattered piece of sand, and the pressure on the lecturer is not necessarily too much (the lecturer needs pressure at the moment, which is also imagined by the lecturer). The number of people in the middle, especially the internal training of the company, puts the greatest pressure on the lecturers.
The second element of social influence is the importance of others, which depends on the status, power of the "other", and whether the other is an expert. I remember at the end of 2003, I was teaching a private company in Guangxi. The students sat in their seats obediently. I stood in front of the class and the boss was walking beside me. I occasionally talk about a point of view, the boss reached out and interrupted me: Teacher Hao, let me talk about this. So he took the microphone and began to express his point. Wait for him to finish, then give me the microphone and say, "Mr. Hao, now invite you to class." I really have nothing to say and the pressure is huge. If what I said is the same as what he said, what is the value of my existence? In case what I said is different from hiss, how can I possibly return to Shenzhen alive? (Joke) The boss is very face-saving. When I came back, I wrote an article titled "The Biggest Killer on the Training Site", apparently the boss.
It is recommended that the boss leave at the first scene and take a group photo afterwards. Do not affect the students or the lecturer at the scene.
The third is the proximity of others. The so-called proximity refers to the closeness of others in time and space to the individual. Compared with a person 20 meters apart, a person who is with us face to face has greater influence on us. I have already mentioned this principle in Ten Principles of Psychology in Teaching Methods: Using the "Mysterious Bubbles" of Students, and I will not repeat them here. [1]