What Is Greenfield Development?

Greenland Group is China's first and currently (as of 2013) the only real estate-focused enterprise group that ranks among the Fortune Global 500. In 2015, it ranked 258th in the Fortune Global 500 ^[1] .

Greenland Group

Green space

Build a better life

The group advocates the concept of "people-oriented, harmonious coexistence", and is committed to achieving win-win results for social progress, customer satisfaction, corporate development, and employee growth.

By creating more wealth, expanding brand influence, and donating to public welfare undertakings, we will return the care and support of the community for the development of the group and create a better life for the people;

By providing customers with products and services that exceed expectations in various industrial fields, returning customers' trust and follow-up to the enterprise and creating a better life for customers;

Through the continuous, rapid and healthy development of the enterprise, the construction of corporate culture, and the continuous improvement of systems and mechanisms, it provides employees with ideal development space, working environment and remuneration, returns employees' loyalty and dedication, and creates a better life for employees.

Greenland Group was founded in the early 1990's. Its birth heralded the beginning of a new enterprise in the hands of a group of entrepreneurs with dreams. Along the way, no matter whether the sun is warm or sunny, the green people are always diligent.
The year 2012 that just passed was a particularly magnificent year in the history of the development of green space. As we entered the ranks of the top 500 enterprises in the world, we also ushered in the 20th birthday of green space. This year, we have experienced many challenges and achieved many fruitful results. We are united and enterprising. In the face of the complicated domestic and international economic situation and the unrelenting regulation of the real estate market, the Group has kept tightly focusing on its annual business goals and promoted the development of the company to a new level. We plan ahead and calmly respond to Innovation and transformation are the main line, proactively comply with policy requirements, accurately grasp market trends, and flexibly adjust business strategies; we are also full of enthusiasm and passion to promote the smooth start of overseas investment strategies, successfully held the 20th anniversary celebration activities, and fully launched the "20 years "Launch before" activities have added new impetus to the Group's sprinting for the top 200 in the world.
Recalling the past years, we are full of pride; showing the magnificent blueprint of tomorrow, greenlanders should be brave enough to set the trend, and make unremitting efforts based on the new starting point of the "Fortune Global 500". Create dreams, realize dreams, surpass them, build a century-old foundation of green land, and write a new and bright chapter.

People-oriented concept: Persist in motivating people with vision goals, cultivate people with platforms for career development, retain people with emotions and treatments, and encourage talents to continue self-transcendence

The brand logo of Greenland Group is based on the English abbreviation G of Greenland, and is designed as a pattern of houses and green trees. It shows that Greenland Group's main business is real estate, and at the same time it is enthusiastic about the development pattern of public investment in urban greening. The towering trees formed by the houses and green trees symbolize the extraordinary strength and steady development of Greenland Group. The group also has real estate brands, construction brands, automotive brands, energy brands,

Greenland Group has a strong sense of social responsibility, and does not forget to repay the society for its development. Since its establishment 19 years ago, a total of more than 400 million yuan of unpaid investment has been built in Shanghai as a number of iconic public green spaces. In addition, it has donated more than 230 million yuan in charity, public welfare and army support. Greenland Group has won the National May 1st Labor Award, National Advanced Unit for Spiritual Civilization Construction, China Charity Award, National Civilized Unit, Shanghai Charity Star and other honorary titles. The "Greenland" trademark was identified as the "China Famous Trademark" by the State Administration for Industry and Commerce. Greenland Group has formulated a medium-term development strategy and strives to be among the top 500 companies in the world around 2012.

Greenland Group and Tsinghua establish "construction fund"

Greenland Group Invests 5 Billion to Build Fushun New City

Greenland Group donated RMB 1 million to Qinghai earthquake-stricken area in advance

Greenland Group invests 7 billion yuan to build Yan'an's largest new city

Greenland Group becomes senior sponsor of Shanghai World Expo 2010

Greenland Group Signs Strategic Cooperation Agreement with Maanshan Municipal Government

Greenland Group invests 10 billion yuan in Chengdu

"Greenland" was recognized as a well-known trademark in Shanghai for six consecutive years

Greenland Group and

In August 2010, Greenland Group and Wuhan Municipal Government signed Wuhan International

On July 9, 2013, the United States "Fortune" magazine officially announced the 2012 list of the world's top 500 companies. Greenland Group successfully achieved a sales revenue of 147.874 billion yuan in 2011 and was shortlisted in the world's top 500 list, ranking 483th. . At the same time, Greenland Group has become the second company in Shanghai to be successfully listed in the Fortune 500. This also marks the birth of China's first Fortune 500 company whose main business is real estate.

The ranking of the Fortune Global 500 is based on the company's annual sales income as the main assessment basis, and it is the most authoritative reference for measuring the scale, efficiency and strength of global enterprises. Greenland Group's annual performance report shows that in 2010 and 2011, it achieved sales revenues of 94.782 billion yuan and 147.874 billion yuan, respectively. It is one of China's fastest-growing enterprises in terms of economic indicators and strength. ^[8-9]

1. Greenland Group's 2012 commercial real estate event inventory

As of 2012, the number of super high-rise buildings under construction of Greenland Group nationwide has exceeded 16. Commercial real estate has been completed nearly 30 million square meters, and about 20 million square meters under construction. In 2012, the green land commercial real estate developed rapidly. Two projects were opened during the year, 14 projects were under investment promotion, 19 new projects were opened, 29 new projects were signed, and about 38 residential and commercial land were used nationwide, costing more than 22 billion yuan. . At the same time as domestic high-speed development, it is also accelerating the pace of overseas development. The foundation of the Korean project has been laid. Next, it will enter Australia, Germany, Spain and other countries.

Greenland Group revealed to it on July 18 that the group's operating revenue in the first half of the year exceeded 84.3 billion yuan, an increase of 50% year-on-year, and its development performance reached a record high. year 2011

In 2011, the Shanghai real estate market's transaction area and transaction amount were the two champions of Greenland Group . In 2010, the number of real estate units sold exceeded 9,200, the sales area reached nearly 904,000 square meters, and the sales amount reached 16.85 billion yuan. It surpassed the Shanghai market in terms of sales and sales.

A number of key urban construction projects in Heilongjiang Province, which were invested and developed by Greenland Group, started construction yesterday. Six projects cost 45.5 billion yuan, with a total construction area of about 6.8 million square meters.

Greenland Holdings Group announced on May 20, 2012 that it has established Greenland International Hotel Management Group, which officially launched the high-end brand Primus and business brand Platinum Platinum Qube. This indicates that most of the new high-end hotel projects developed by Greenland in the future will be managed by independent brands, and foreign hotel management companies will lose some opportunities for expansion in China. It is reported that Greenland's first batch of self-owned brand hotels is already in preparation for opening. The first one will be settled in Shanghai Pudong and is expected to open in June 2012. In the next three years, there are expected to be 50 greenland independent brand hotels nationwide. Greenland's 10th "Metropolis"-Greenland Changde Metropolis Project Launched On the morning of June 8, 2012, the Greenland Group Brand Conference and Greenland Changde Metropolis Launch Ceremony were held at the Republic Hotel International Conference Center. Changde Metropolis is Greenland Group The tenth "new metropolis" developed nationwide. The project is located in the hatchback of Changde Avenue in the Changde Economic Development Zone and on the south bank of the Minjiang River. The total land area is 1,100 mu, and the planned total floor area is about 1 million square meters. The total investment is estimated to be about 6.5 billion yuan. ^[12]

Yesterday, the reporter learned from Greenland Group that the company has signed a contract with the Canadian fund Brookfield Group on the acquisition of an office building and a historically protected building located in Sydney, Australia. 240 meters of "Sydney

Since the launch of the Sydney Greenland Centre project in central Sydney on November 29, 2013, 250 homes have been successfully sold. Greenland also acquired two plots of land adjacent to the Melbourne Racecourse from the Victoria Racing Club. ^[16]