What is the chocolate industry?

The term "chocolate industry" is a wide way to describe all players in the commercial cycle of chocolate production. They are all included from local farmers cocoa and harvesters to powerful merchants, sales agents and advertising co -workers. Indeed, the industry is international and spans people and societies in almost every country.

Although many people and processes are involved, the chocolate industry can usually be divided into three wide categories or phases. First comes the harvest, which includes farmers, workers and buyers of raw cocoa beans. Another is production where beans are supplied, processed and converted into chocolate. Finally, it is a sale, distribution and marketing when chocolate products reach the market and fight for consumers' attention. Anyone involved in any part of these processes can be correctly described as part of the chocolate industry.

All chocolate and chocolate products are derived from Cocoa beans. However, cocoa beans do not grow broadly. UsualLe are limited to certain lines of Central America and Western Africa. Thus, those who grow and control the plantations of cocoa beans, are therefore an essential part of the chocolate industry.

One of the greatest sources of controversy in the chocolate industry is the fair treatment and wages of cocoa plantations. Many main brands of chocolate have been accused of violating human rights on behalf of profit or increased production. In response to this criticism, many world -class chocolate manufacturers have their products certified as "fair trade". This designation suggests that hiring and payment procedures are ethical and humane according to internationally recognized standards.

chocolate production occurs when beans are supplied to processing plants, then cleaned, roasted and converted into cocoa powder is basic for most chocolates. Cocoa powder is used in several different ways. Sometimes it isDenodes sweetened, flavored and expanded for sale as a hot chocolate mixture or base. It can also be combined with milk or wax solids and creates chocolate bars for baking or eating or formed in chocolate confectionery of different types. There are many different chocolate products at the moment.

Once the products are made, they must be packed, marked and ready for transport. In the gourmet chocolate industry, sales are often located. Larger companies and international brands often distribute broadly. The export of chocolate is the main enterprise in many parts of the world, but it opens up a completely different chocolate industry sector: this is related to the business and marketing strategy.

Chocolate industry executives must understand and observe international export laws that often include things such as limiting marking and picparameters. Even at home there are many ideas that have to go into how chocolate products are sold, dInsiating and advertising. Manufacturers usually invest resources in understanding discrete dynamics of the chocolate market, so sales campaigns can be focused specifically on certain communities.