What is the theory of diffusion?

Theory of diffusion, also known as the diffusion of innovation theory, is the theory of spreading innovation, ideas and technology through culture or culture. The theory was largely studied by sociologists, psychologists and anthropologists. The theory of diffusion states that there are many qualities in different people that cause or not accept innovation. There are also many innovations that can cause people to easily accept or resist them. The first phase is knowledge in which the individual realizes innovation, but has no information about it. Another is persuasion in which the individual becomes actively interested in finding knowledge of innovation. In the third phase, decision, the individual weighs the advantages and disadvantages of innovation and decides whether to accept it or not.

After the decision comes an implementation in which the individual actually receives and uses innovation. Confirmation is the final phase. Upon acceptance of innovations, the individual finally decides whether to continue using his personalh experience with it. The same phases apply to different levels, to groups of people except individuals.

There are many innovation factors that determine how likely people accept them and how quickly people will accept them. In general, if innovation is better than any standard that precedes it, it will eventually be modified. However, if innovation goes against the moral values ​​of people, it will be less likely to adapt it. The ability to try innovation without committing it immediately, also affects the likelihood that people accept innovation.

Simplicity of use is also the main factor in receiving innovation. No matter how good the innovation is, people will hesitate to accept it if it is difficult to use and learn. However, the most important are observable results. When people begin to see the good they do for them and for their neighbors, it will be difficult for them to resist the temptation of itaccept. These features of innovation are most important for diffuse theory.

The theory of diffusion also concerns the degree of innovation. Some people accept this innovation immediately, while others hold for a long time and continue to use older methods. The adoption rate depends on many factors. For example, if a highly respected community member accepts innovation, many other people are likely to follow. If many people give innovation bad reviews, people probably slowly accepted them.