What are focus groups?

Focus Groups connects to test the concept and find out how to play with different demographic data. Focus groups are used by people who develop advertising campaigns to make sure that their message, whether press ad or television commercial, says what they want to say. Politicians are also increasingly used to improve their own advertising, either to be elected or sold to their voters.

Focus groups are the work of research workers on the market. People are accepted to serve on a focus group and in their time a small fee is usually paid. They fill in questionnaires that strictly identify their demographic group. Age, lifestyle, revenue, attitudes, political tendencies, etc. are all used to categorize members of the focus group in a particular segment of society.

Focus groups are displayed AD or advertising and are questioned by their reaction to it. Does their demographic group attract, or is it "distorted older"? ResearchMarket Mixes have a concrete idea of ​​what demographic product their specific product will appeal to the most and it is very important that their advertising to this demographic group also attracts if they want to maximize sales. For example, a specific advertisement could be appealed to a teenage demographic group, but if it is a luxury car, there will be very few adolescents in a position to buy it, and adolescently have a decision to buy their parents.

One interesting recent example of the use of focus groups was in an effort to sell the American public for the massive reform of the social security system. Those who spoke in favor of the reform began to speak of privatization and private pension accounts; The intention was to make the listener feel ownership in his personal pension fund. However, scientists have found that the words "privatization" and "private" did not go well - that znAMENA that the focus groups responded to them. So they completely abandoned the word "privatization" and began to talk about "personal pension accounts" because this sentence was tested much more positively.

Of course, playing with someone's news using focus groups can only go so far; The product you sell must live by advertising, or the best news management in the world cannot sell it.