What is an interview with the target group?

The interview with the target group is a research method involving a small group of people who are interviewed about the interest of the researcher. The interview results in a large number of data that can be used in many different ways. However, there are also some pitfalls in an interview for focus groups that need to be carefully identified and avoiding scientists who want to generate meaningful results. The focus group seems to have been created in the marketing community. Marketing research often includes the development of innovative research methods that can be applied not only for understanding consumers but also to other areas of research. Today, people in many disciplines from sociologists to medical scientists use interviews with the target group. It is not unusual to see applications focused on public members that call on them to participate in groups. People who are interested in involving research can contact local universities and universities to find out what opportunities are available.

The

interview with the target group requires a group of eight to ten people to gather to discuss a particular topic. People sample can be selected in many ways. The facilitator leads participants through a number of questions, starting with relatively wide questions and narrowing to raise very specific answers. The interview is usually recorded that none of the answers is omitted, and sometimes scientists will also study videos to look at things like the body language used.

Supervision of an interview for a focus group is required a qualified facilitator. Groups of people can quickly step out of the topic or wander in their conversation. For meaningful answers, fine coaching and leadership are needed to keep people on their way. However, the facilitator must avoid the stimulus of the participants to provide the required response must therefore go through the gentle boundary between the leadership of conversations and tell them,What to say. People usually acquire skills in an interview, while at university they study topics such as marketing and psychological research.

This method of research can be very valuable for generating many data and to reveal information that could be more difficult to induce written surveys or on one interview. In an interview with a focus group, participants build other ideas and ideas, and reactions become much more complicated. The approach of the interview also provides people with the opportunity to respond to questions that have not been asked, and expand their answers, options that are not available in an alternative research format such as a survey.