What are the different sources of the brand capital?

Sources of brand capital are usually financial, brand expansion or consumer perception. These categories allow the company to define and estimate the sources of equity. The identification and measurement of the brand's own capital allows better income and cash flows or converting your own capital to goodwill. Goodwill is an asset that the company reports on its balance sheet often when buying another business. For example, the consumer could prefer to buy an electronic brand item. Although this item costs more money than an acceptable generic product, the brand's capital suggests that the consumer will pay a higher price for the brand's product. This capital comes from the company's ability to promote its products on others on the market. Measurement of the brand's own capital often comes from a view of money spent on achieving these consumers' purchases.

Extensions are other sources of own capital. To achieve this type of character capital, the company usually creates a resource inLasty capital of financial brand. After the company creates capital of financial signs, it can use brand extension when placing new products. For example, a company that sells hair dryers and is experiencing its own financial brand capital may also want to start selling curling irons. Own capital for brand expansion suggests that wavy irons should also be sold to hair dryers for the company's own capital.

The final category is the consumer -based brand sources. This type of brand capital is often the hardest to measure properly. Consumers may have feelings, beliefs or other intangible attitudes to the product. Regardless of what products are available, consumers will often tend to buy a specific brand. Strong brand capital often leads to brand loyalty, which means the company buys almost any good from a particular businessthose.

different types of brand capital are often present on the market. These include one product capital, multiple products from one company, more brands or products of products under different names from the same company. Companies must often identify which types of brand capital affect their products. There must also be steps to protect the brand capital. These measures prevent other companies in theft with their own brand capital or try to avert the company's customers.