What are the different types of consumer behavior theories?

Consumer behavior theory uses companies to optimize their sales and marketing strategies. These theories tend to focus on how consumers spend money, what causes them to spend more money and how consumer money should affect planning and strategies practiced businesses. Different types of consumer behavior theories can focus on the elections that consumers do on the basis of their budgets, how consumers take the decision to achieve the highest level of satisfaction, how consumers consider public services and features of various products or what and how many consumers know about specific products. In other words, consumers tend to want to use as much as possible from their products and spend the smallest amount of money. Likewise, this theory claims that consumers are unlikely to spend all their money at the same time, and not to leave it without savings. On the other hand, spectrum, consumers often do not store all their money, act, which could force them to live without buying and basic needs such as food, shelter and clothing.

Another important theory assumes that consumers have tastes and preferences that dictate which products are interested in. Marketing experts often conduct consumer studies that they are falling apart from various demographic data such as profession, age and location, as these factors contribute to consumers' preferences. Receipt is another important factor in this theory, because income is what sets the limit to the consumer's budget.

Product prices are often considered in one of the most commonly used theories of consumer behavior. In general, businesses believe that by appreciating their products for the lowest possible amounts, they can encourage consumers to buy more of their products. This is because rational consumer tend to buy products that provide them with the largest SP levelOking and at the same time cost the lowest amount of money.

Function or tools of different products tend to change product prices. For this reason, consumers are trying to compare functions that they can use with the added price. For example, this theory can be used, for example, to sell cars. The consumer can determine how much more he would pay for a car that has bonus features such as extra entertainment or media devices. A professional in the marketing department could try to find out how much the company can charge for bonus functions without losing sales.

The impact of knowledge of consumer behavior is another of the theories of consumer behavior. Consumers are more likely to choose products they understand or are familiar. The nature of the information is also important because the bad reputation of the company or product can affect the individual of this to buy a competitor's product.