What are the factors that affect consumer behavior?

Factors that affect consumer behavior are an undying obsession of all commercial traders. The needs, processes and selections that the human brain goes through when purchasing are often much more complicated than the buyers can imagine. The most important factors that affect consumers' behavior are psychological factors, personal history and cultural considerations.

Psychological factors can help one not only determine whether to buy a product, but what brand to choose and what the fair price would be to pay. One of the key psychological factors that affect consumers' behavior are needed or motivation. If you are hungry, you have a high psychological need to buy food. Similarly, if a person moves to a neighborhood with high crime and worries about security, he can be highly motivated to buy strong locks and security alarms.

How can personal beliefs influence the buyer's decision is another important psychological aspect. People generally wants to buy products that support or strengthen their own beliefs and agendas. For example, a person who believes in the importance of the local economy can be more likely to buy products that advertise their local production or roots. Many marketing strategies revolve around the understanding of the faith of certain demographies and adapting advertising to suit specific groups.

Hand milk, which says it is great for construction workers and bowling pathway offering Tuesday discounts to seniors focus on personal history factors that affect consumer behavior. Lifestyles, habits and history of consumer are decisive for how they decide on purchase. Age, gender, employment and income are some of the categories that can affect shopping habits. Personal interests and hobbies are just as important for consumers' decisions because a woman who likes scrapbooking, jE is likely to encounter the same advertisements or products as a teenager who likes bike races.

cultural factors that affect consumers' behavior can be very fine or quite obvious. Some marketing research shows that countries offer different purchasing personalities, even if they are made up of different individuals. Subcultures, such as a group of friends or a widespread family, may have a stronger effect as members can more likely share interests or similar backgrounds. The social class, which is dictated by income, education and social group, can also have a strong influence on purchasing behavior. Individual desires to fit or be acceptable for a particular cultural group can affect the purchase of almost any item, from the clothing brand to ecological products.