What Is a Customer Incentive?
Incentive advertising, also known as incentive marketing, refers to the use of material or spiritual rewards to guide user behavior, attract user participation, change the audience s passive attention to active attention, and even participate in the content of advertising campaigns to achieve marketing purposes.
Incentive ads
Right!
- Chinese name
- Incentive ads
- Foreign name
- no
- Alias
- Incentive marketing
- Function
- Engage users
- Incentive advertising, also known as incentive marketing, refers to the use of material or spiritual rewards to guide user behavior, attract user participation, change the audience s passive attention to active attention, and even participate in the content of advertising campaigns to achieve marketing purposes.
- The key to incentive marketing is to open the industry value chain and achieve win-win results for multiple parties, such as platforms, users, and customers.
- Incentive advertising is an interactive advertising application platform for enterprises to obtain lasting returns by motivating audiences. Audiences can log in to corporate websites to participate in sweepstakes organized by enterprises, or use points to exchange products of different values. By clicking on the advertisement to get a certain value return, the audience of the advertisement will actively pay attention to the advertisement, so that they can better understand the content of the advertisement and further understand the products and services provided by the enterprise.
- Audiences participating in the enterprise organization raffle need to click on the corporate advertisements (product pictures, corporate logos, promotional products, discount information, etc.) to get the corresponding points, or to earn points after purchasing the company's products to participate. This can generate huge advertising value and promote the sales of corporate products in the process of audience participation. The audience actively accepts corporate advertisements and participates in the content of the advertising campaign. This way, the advertising effect produced is very effective, and the proportion of conversion into prospective customers will be very high.
- The advertising method of incentive marketing has very prominent effects. Successful operation will bring a large number of customers. Using the company's own product service resources, the method of motivating users is to provide corporate products and services to users. Once the advertising audience clicks and participates in the advertising campaign , Then there will be a customer! The most typical example is the marketing of their products and services on Narrow Gadget Network, which is to register a member immediately after clicking on an ad, and get a 20 yuan click fee on Narrow Gadget Network. Become his customer immediately after registration! Of course, after becoming a customer, you must learn how to maintain this part of the customer.