What is the dominant logic?

Dominant logic is a term used to identify a combination of beliefs and practices that the company employs as a means of gaining profit and achievement. In this context, society's cultural standards play, as the leadership of society thinks and formulate the goals and processes that control the function of business, the main role in how business logically moves towards success. Regular evaluation of the dominant logic within the corporate culture can provide important traces of future prospects for this business and sometimes also lead to changes in the thinking of society that improve these chances of success.

With the dominant logic test, there are a number of advantages because it exists in a given company. By exploring and understanding the thought processes that prevail in business culture, it is possible to get a look into why certain policies and procedures are introduced. Reflections of dominant logic also facilitates how effective processes serve business, especially ifIt is the help of the company to be financially successful and achieve other goals.

It is important to realize that the dominant logic of the company can be productive or unproductive. When the company's thinking allows some space to explore new ways to perform old tasks, or at least recognize that there may be several different ways to strive for goals that are equally valid, then it can be said that business logic is positive and probably allows flexibility in ideas that allow business in the time. Alternatively, if business processes are somewhat narrow and tend to change over time, then there is a great chance that the ability of this society will grow strictly dwarf.

The use of gene can also be a useful concept of dominant logic outside the walls of society. For example, if an enterprise is considering entering new markets by purchasing other companiesOver the way to gain the presence in these markets, and to spend the time to explore the thinking of these targeted companies in terms of objectives, goals and processes, it can help to determine whether both corporate cultures can be successfully combined into one. It can minimize problems that inevitably happen when the company gets into a new lead because it is possible to come up with a plan of integration that causes as little disturbance to each of the parties as possible.