What is Flanker's brand?

FLANKER is a product or brand that serves as an accompaniment or expansion of an existing brand. Companies use Flanker brands to focus on these parts of the market that no longer serve their existing products, and hopefully increase the overall market share. For example, a company that historically sold toilet paper for high quality to private consumers could come up with a cheaper toilet paper brand sold in volume to address another market segment such as hotels or office buildings. The use of Flanker brands can be a particularly important strategy for companies that indicate products specific to the market for a long time, as it may be difficult to attract new customers to old products and some products are inherently limited by the types of consumers that can attract.

As an example of how the Flanker brand could work, imagine that the company has produced a certain brand of dog food for many years and stagnated. Companydecide to introduce two new food products focused on various market segments. One brand may include top natural ingredients that are sold at a higher price than the existing brand. On the other hand, another new brand can be sold at a lower price and focus on consumers looking for a bargain contract.

Although the sale of the original dog food drops, the end result can be positive if two new brands are recorded excellent sales. These three brands together could probably create a larger share in the dog feed market for society. As this example shows, even if the Flanker brand competes with the existing brand, the company can eventually benefit from carving a new niche on the market.

There are other advantages that can get a company that introduces the Flanker brand. By introducing a new product to the market under another Name, existing brandKa is unlikely to be associated with a new product if it should fail. In addition, the use of Flanker brands can be a way to revive the workforce that has become used to creating the same product for a long time.