What are the different types of consumer behavior?

Different types of consumer behavior determine how consumers take decision to purchase. Although there are many effects on buyers' behavior, four main categories are often cited as primary factors in decision to purchase. Four main types of consumer behavior are common, diversity, complex and mismatch. Each of the different types of consumer behavior can be motivated by different influences, including needs, cultural influence and psychological factors.

The usual shopping habits are the most common and simplest purchase decisions for most consumers. The decision to buy a lot of bananas rarely requires much extensive research of brands and products and can be done regularly or usual. Given that a bunch of bananas from one brand will probably be quite similar to one of the other brand, there is no high level of resolution between product selection. The usual purchasing behavior is most common in low -cost products for which the disadvantage has a regular need; Price,The brand's comfort and loyalty can sometimes affect the usual purchase decisions.

varieties, also called limited decisions, include a little more thoughts than the usual behavior. This type of behavior also requires little research by the buyer, but may exist in markets where there is a high level of product diversity. For example, when buying ice cream, the consumer can choose between hundreds of different flavors, often from different brands. Variety purchase is often motivated by the desire to change from habits or searching for a better product.

complex or extensive decision -making behavior requires research and there is a significant difference between products. On the other hand, the decision to reduce dissonance may also require research, but occur in markets where there is a small difference between products. ObaCategories tend to apply to markets where products are high value and irregular shopping such as houses or jewelryy. Buying a car is often a complex decision because there are many different brands and models that offer different features. However, the purchase of a pair of diamond earrings with one carat could be a decision to reduce mismatch, because most earrings with one carat will be roughly similar, regardless of the brand.

motivating factors for different types of consumer behavior can be extremely complex. The need usually motivates most of the usual purchases such as food and gasoline. Cultural or social influence may influence the decision by providing consumers a specified reference framework by which purchases are assessed; For example, one can buy a certain style of jacket because it is said to be "in style" for the season. Personal and psychological attitudes or prejudices can significantly change some types of consumer behavior: a person against pesticides is likely to buy organic products.