What Is a Telephone Survey?

Refers to the questionnaire of the respondent to the questionnaire by telephone according to the unified questionnaire, and written answers. This survey method is commonly used in countries with high telephone penetration rates, and is only applicable to the population with high telephone penetration rates in China. The telephone survey is fast, wide in scope, and low in cost; the response rate is high; the error is small; answering questions on the phone is generally more frank and suitable for people who are not used to interviews, but the telephone survey time is short, the answer is simple, it is difficult to go deep, and the telephone equipment limits.

Telephone survey

Right!

Refers to the questionnaire of the respondent to the questionnaire by telephone according to the unified questionnaire, and written answers. This survey method is commonly used in countries with high telephone penetration rates, and is only applicable to the population with high telephone penetration rates in China. Telephone survey is fast, wide range, low cost; high response rate; small error; on the phone

Dormant Period (1929-1940)

In 1929, Gaplow conducted a survey of radio listening rates using the method of making government visits, and at the same time verified by telephone interviews, and found that the investigation findings of the government and telephone interviews were almost consistent.

Germination period (1941-1960)

Telephone penetration has risen from 37% to 78%. For the sake of the United States, telephone surveys have gradually played an important role in reviewing public policy and marketing.

Boom period (1961 to date)

After entering the 1960s, formal researches focusing on telephone interviews have appeared in a special book exploring telephone polls.

Phone popularity

Telecom technology progress

Computerized interview process

Concentrated operation: increase efficiency can prevent disadvantages

Live real-time monitoring

Research host can be present to assist

Total survey error

Groves (1989) states:

As a researcher, you must be aware of errors in the use of methods for control and measurement coverage, unresponsive errors, and measurement methods.

Potential impact.

Focusing on sampling errors is an "incomplete and unsatisfactory way."

Fowler thinks

All potential causes of inaccuracies and deviations constitute a total survey error. Therefore, when planning, implementing, and interpreting an investigation

Each of these causes should be considered individually.

Sampling error

The root cause of sampling error is that all constituent elements in a population are studied, and only a part of the sample is studied, not all of them.

The constituent elements are all studied in a comprehensive census.

Errors in the approximate range

For example, the method of using telephone surveys is not applicable to: households without telephones and homeless travellers are covered by the error.

Unresponded error

For example, when a televisor makes a televised call, if the qualified interviewee is away or is unable to accept the televised call due to other factors, this is the error of no response.

Measurement error

In the investigation, not all of the phenomena recorded in the questionnaire and the phenomena of interest were correct. Because this questionnaire

Individuals, interviewers, interviewees, and patterns used in data collection may all be variables that cause errors.

The words used in designing questions are clumsy, and the answers to the questions can easily cause the interviewees to misinterpret them.

The behavior of the interviewer influences the answer of the interviewee.

Investigation costs

Efforts to reduce and measure the potential impact of various types of survey errors have implications on actual costs.

It is possible to implement a procedure to measure the approximate size of the error and take it into account when interpreting the survey results, which may be affordable

of.

Decide on a sampling design

Confirm the sampling frame The method used when selecting respondents in the sampling unit.

Select the method that will be used in the sampling to facilitate the clustering of telephone numbers from the sampling structure.

Make an interview form for each sample phone number.

Develop a draft questionnaire and tabulate it.

Develop a draft introduction / option form and a statement form for retreating to power interviewers.

Employ interviewers and supervisors to develop schedules related to interviews.

Pilot-testing is performed first to modify survey procedures and methods.

Print the final questionnaire and other forms.

Train interviewers and supervisors.

Conduct fully supervised interviews.

The completed questionnaire is used to correct the childbirth and coding, and all the information is converted into a computer-readable format.

Analyze the data and prepare various investigation reports.

Telephone survey-this entry is mentioned in the following entry

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