What is the brand loyalty?

"Loyalty brand" is a term used to describe a tendency that consumers must adhere to products or services with brand names they know and trust. The brand's loyalty is reflected in repetition of sales, so it is in the best interest of the company that bears the brand to maintain its reputation and recognition to maintain profit. Changing the appearance and feeling of the brand may have disastrous consequences for the company because it risk alienating the consumer of the-Loyal, who do not have to realize or trust the product or service in different packaging. Buying different products and services can result in unnecessary time, if the product or service for consumer is unsatisfactory, not to mention unnecessary money, if the product or service is irreversible.

While products and services with established brands are usually prices higher than generic products and services, most consumers feel a greater sense of security with brands for many reasons. Equally known brands depend on their reputation in supporting goodHo business is in their best interest to actively work on the solution of any consumer disputes that may occur. This gives consumers a sense of security in knowing that it is less likely to be used and act as a type of informal insurance. Large brands are more actively working to alleviate any damage that may result from customer dissatisfaction, as consumer complaints automatically generate immediate and widespread media interest.

One of the most memorable examples of consequences that can occur when the company rejects the brand's loyalty in 1985, when Coca-Cola launched "New Coke". Coca-Cola, "New Coke", has begun on the market to replace Coca-Cola after several focus groups have mostly given positive reviews. In the middle of disappointment and resistance from consumers that included public protests in the streets of some countries, Coca-Cola sShe pulled a new coke from the shelves and re-released her original soft drink under the new brand "Coca-Cola Classic". Coca-Cola then ordered its marketing efforts to cure consumers with the Slogan 'Red White and You' campaign, in an effort to reflect brand loyalty and national pride that consumers feel their product.