What is marketing of diversity?

marketing diversity is a type of marketing based on the principal that all potential customers are diverse and have their own set of cultural beliefs and backgrounds. It is a type of marketing that is designed to address a widespread audience and acknowledge that each individual subgroup of this audience can have different ideas and should be dismissed in a different way through advertising that demonstrates cultural consciousness. It is one of several different marketing theories.

If the company determines how to launch or present a product to the audience, the company must make a decision on how to introduce this product and which groups or segments of the population it wants to focus on. Some corporations focus on marketing with a selected group of individuals, called Niche Marketing, and focus on how they think, how a group of people think. Others deal with personal marketing, adapt their efforts and advertising to find out what every customer wants best to address this particularcustomer. Those who, on the other hand, participate in marketing diversity, design their marketing campaigns to address specific groups of individuals based on their background.

marketing of diversity can focus on a specific ethnic group. For example, the company can determine that it wishes to present its products differently for its Hispanic customers than for its Asian or Caucasian customers. When the company makes this determination, it is the belief that the Hispanic population that might be interested in its product will have a different cultural idea or perception of the product or marketing based on the shared cultural background of the Hispanic community. Society must be careful not to make the stereotype of the market segment of the market population, while still paying attention to the cultural ideals that unify the racial, ethnic or cultural group.

marketing of diversity can be particularly important, if the product is available to a multinational audience. Understanding culture in another country may be particularly complex, and the use of marketing tactics that relate to the home country of society can lead to the product unable to disable its message or even worse, offending the target audience. Careful research must be carried out to get insight into various groups and different fractions of the company's culture to make marketing diversity effective marketing strategy.