What Is Diversity Marketing?

Diversified marketing is also called diversification strategy, which refers to a development strategy in which an enterprise simultaneously operates two or more products or services with different basic economic uses. Diversified marketing is relative to the professional operation of enterprises. Its content includes: product diversification, market diversification, investment area diversification, and capital diversification.

Diversified marketing

Before entering any potential areas, companies must consider four types of growth risks: demand risk from customers; competition risk from the market; and execution risk and operational risk from the implementation process. In fact, all growth has risks. Diversified portfolio is one of the most powerful strategies to reduce risk. Assuming you want to invest in biotechnology, you can avoid the risks that a company might have by investing in the industry's leading companies rather than putting all their assets in one company.

From one product to multiple products, "

Organizing the production of products according to market needs, and providing products to customers through sales means is called marketing. In countries with different politics, economy, and culture, marketing should not be static. Even in the same country, marketing methods are different in the consumer goods industry, business to business industries, and service industries. In the same industry, different companies also have different marketing methods. Marketing is a discipline about how companies discover, create, and deliver value to meet the needs of a certain target market, while earning profits. Marketing is used to identify unmet needs, define and measure the size and profit potential of the target market, and find the market segment that is most suitable for the company to enter and the market supply that is suitable for the segment.

With the continuous progress of human society, the tools of online marketing are becoming more and more diverse. There are search engines such as QQ, Weibo, blog, and Baidu. Or the development is not perfect, and it will become a new marketing tool in the future or in recent years. Just as each marketing tool has slowly developed, this underdeveloped online marketing tool is called "quasi-Internet marketing" tool". The word "quasi" has the meanings of 'accurate, certain, ok' and so on, so now that the Internet is so developed, various Internet marketing tools will soon replace the older ones.