What Is Enterprise Relationship Management?

Enterprise relationship management refers to the act of obtaining, establishing and maintaining the relationship between various parties in the market operation of the enterprise. It is an activity to consolidate and develop the relationship between the enterprise and consumers, suppliers, partners, finance and government departments and internal employees.

Enterprise relationship management

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Enterprise relationship management is the acquisition, establishment and maintenance

Simply put, it is the internal knowledge circulation and talent utilization of the enterprise.

The connotation of corporate relationship management highlights

1. Establish ERM software and hardware systems, and lay the foundation for ERM.

2. Establish an ERM department with staff and positions. One to two CRO (Chief Relationship Officer) can be set. At the same time, each component and part is under the responsibility of a person, and the responsibilities of the person responsible for each component and part are determined.

3. Analyze and describe business and relationship processes. Take customer relationship as an example, draw a flowchart of customer relationship: customer consultation, purchase, service, technical support, maintenance, etc.

4. Map the relationship. The relationship map mainly consists of several components such as customers and suppliers of the roulette. On the basis of the relationship process, add the departments and personnel of the enterprise that are connected with the above process activities above the flowchart; add the documents, materials, databases, etc. required by each process activity below the flowchart, and integrate all the contents into one "Maps", such maps are convenient for recording and mining customer knowledge, so that marketing and research and development departments can design or sell products and services with personalized needs based on customer knowledge.

5. Establish a relationship database. The maps drawn in the previous step are connected in a certain form to form a relationship network library.

6. Establish a knowledge-sharing corporate culture, a learning organization, and related supporting mechanisms. Promote ERM among employees at different levels of the enterprise, standardize various activities in the form of a system, and continue ERM through supporting mechanisms such as incentives.