What Is Environmental Scanning?
The concept of environmental scanning was first proposed by Francis Aguilar, a professor at Harvard Business School in the United States, in 1967. He believes that environmental scanning refers to the act of acquiring and using event information, trend information and relationship information in the external environment to assist senior management of enterprises. Develop plans for their future actions.
Environmental scan
Right!
- Chinese name
- Environmental scan
- Presentation time
- 1967
- proposer
- Harvard Business School Professor Francis Aguilar
- Concept
- Capture and utilize relevant events in the external environment
- The concept of environmental scanning was first proposed by Francis Aguilar, a professor at Harvard Business School in the United States, in 1967. He believes that environmental scanning refers to the act of acquiring and using event information, trend information and relationship information in the external environment to assist senior management of enterprises. Develop plans for their future actions.
- Overview of environmental scanning: The concept of environmental scanning was first proposed by Francis Aguilar, a professor at Harvard Business School in the United States in 1967. He believes that environmental scanning refers to the act of acquiring and using information about events, trends and relationships in the external environment to assist The company's senior management develops plans for its future actions
- FJAguilar proposed the concept of "environmental scanning" as early as the 1960s. His definition of environmental scanning is a company that dynamically scans related events and related information in the external environment to understand its trends and Helping senior leaders plan the future direction of the company