What is frequency marketing?
Frequency marketing is a promotional strategy designed to reward ordinary customers and those who buy in large quantities. Rewards differ, but may include discounts and prices of goods. The main objectives of the frequency promotional program are the repetition of the sale and loyalty of customers. There are many ways to use frequency marketing to invite customers to buy more of their products. Given that many airlines companies often serve the same locality, airlines with good frequency marketing programs can often gain more market share than their competition. The frequent reward program of leaflets usually has a name such as OnePass for Colombia's Aerorepublica, or Punto, which means a "point" in Spanish and is FFP of Spanish vueling airlines.
The most common programs of pilots provide passengers every time they fly with the airline. Upon storage after several years, points can be exseted for airframeVU or free services. Services may include upgrade to the first class of the aircraft section or free or discounted hotel accommodation. Many airlines cooperate on frequency marketing promotions with related travel companies such as hotels, restaurants and car rentals.
retail stores, as well as restaurants and department stores, often provide customers 'scratches and victory' within their programs remuneration of customer repetition. Prices are usually free products or percentage saved from future purchase. Because the cards are listed on one visit and can not usually be used until other times, the frequency speed of customers can increase as a result of this type of card. Some types of frequency marketing promotional cards are stamped every time the customer makes a purchase. After a specified number of purchases, there is another free.
Groceryry and other retailers often use a system of membership cards. Customers will register and receive a card they can use to get discounts or points to sign up for free goods. Point catalogs contain items from which members can choose if they save the required points. Since many of the larger items may take you to save on large purchases or require large purchases, it hopes to achieve customer loyalty through repeated business.
Loyalty programs are another name for promoting frequency marketing. The strategy is to keep customers shopping more products to get a reward in the hope of becoming long -term buyers. Companies often have to use specific marketing strategies to help inspire customers loyalty if they have strong competitors. The more customers still buy their product, the greater the chance they buy a less competing brand.