What is lead search?

Getting lead is a term used to describe the process quickly and easily to generate lead lists during participation in an event, such as a business show, symposium or convention. Usually, this means of collecting and organizing potential customers is managed electronically, scanning the badges worn by participants, and capturing basic contact data using a barcode present on each of the badges. The collected data can be downloaded and held for use after completion of the event or be immediately used to prepare and send subsequent e-mails, direct postal pieces and other forms of communication with these potential customers.

This current way of searching for various events requires that the organizers organize events for all lecturers and participants registered for an event on behalf of the badges that contain a barcode. Just as scanners in other settings are used to scan barcodes to obtain prices or other information, codes printedThe name provides basic information such as the individual's name and position, the company's name, the postal address, the e -mail address and even the phone and fax numbers. The use of a scanner that is compatible with a system used to create barcodes, exhibitors and other participants can quickly search the badges of people interested in additional contacts and immediately save data for use later.

One of the benefits of lead search is that this process makes it easier to collect sales potential customers at different types of events. In recent years, this process has often concerned strategies, such as the collection of business cards or have people who register for drawings, and the organization of gathered data manually to start additional contacts after the event. Using a simple pocket scanner to read a barcode found on the name of the Badge BadgeKY and are available for imzlection to download into the contact database. This saves a lot of time and allows you to start these later contacts in a shorter period of time and increase the chance to transfer the lead to prospects and finally to customers.

during lead search strategies will save time and have the potential to increase the number of sales, which is eventually created by participating in the event, also led to the need to create and observe the new business etiquette rule. Sellers and exhibitors will usually require permission to scan the badge and capture data. This allows the participant to refuse or allow the badge to be scanned. In a sense, after this approach to searching for management, it is easier to consider contact as a qualified lead, rather than one that is still considered somewhat cold or occasional.