What Is Marketing Benchmarking?

Rank some of the business elements of the industry leader or the strongest competitor of the company, and compare them one by one with the corresponding business elements of the company itself, find the problem, and learn and catch up with the competitor's advantage index as the benchmark . The core of benchmark marketing is to benchmark the competitive behavior and make the competitive behavior of a certain period have clear goals.

Benchmark marketing

(Marketing Theory)

In all the Chinese and foreign marketing books that people can see

The use of benchmark marketing methods has the following great significance for the business activities of modern enterprises:

1. Benchmark marketing can break the inherently old and obsolete business concepts, so that the business activities of the enterprise are driven by a continuous change and continuous innovation mechanism to achieve an ideal situation.

2. Benchmark marketing enables companies to continuously pay attention to the collection and analysis of their own and environmental information, and to operate in a sober state of knowing themselves and others.

3. Benchmark marketing enables companies to recognize the starting point and goals of operating activities, so that the overall action plan can be well connected.

4. Benchmark marketing enables each staff member of the enterprise to work with an understanding of the overall situation, to clarify the role and significance of his work, and to have a clear understanding of his own future development.

5. From the perspective of competition, benchmark marketing can make a company's competitive behavior no longer a blind behavior, but a solid work.