What Is Organizational Buying Behavior?
Organizational market buying behavior refers to the decision-making process of various organizations determining their needs for products and services, and identifying, evaluating and selecting between alternative brands and suppliers. An organizational market is a business or social group that buys goods or services for productive consumption, and resells, leases, or uses them for other non-living consumption.
Organizing market buying behavior
Right!
- Organization market buying behavior refers to various types
- Organization market buying behavior refers to various types
- (1)
- Organization of users
- 1) Environmental factors
- 2) Organizational factors
- 3) Interpersonal factors
- 4) Personal factors [1]