What Is Strategic Vision?

Strategic elements refer to some factors that have a significant impact on the establishment of strategic goals, the selection of strategic plans, and the implementation of strategic organizations. The analysis and selection of strategic elements directly affect the development prospects of enterprises.

Strategic elements

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Strategic elements refer to some factors that have a significant impact on the establishment of strategic goals, the selection of strategic plans, and the implementation of strategic organizations. The analysis and selection of strategic elements directly affect the development prospects of enterprises.

Strategic elements are the basic elements that constitute a corporate strategy. Itami believes that the elements of the strategy include product and market mechanisms, business activity areas, and operating resource mechanisms. Collis and Montgomery pointed out that the strategic elements are resources, business, structure and institutions and processes, company vision, goals and objectives.

Analysis of strategic elements

Generally speaking, long-term strategic planning should be formulated from the start of entrepreneurship. It has clear strategic goals and unique strategic means, as well as correct growth methods and gradual strategic steps. Without any of these elements, it may make entrepreneurship. Due to the lack of direction, enterprises will inevitably have short-term behaviors or management disorder. Even if you think that in the competitive market, it is unrealistic to think too much about long-term development without solving the survival problem, and try to find some reason for opportunism for yourself, at least one thing you have not understood is that there Strategy will definitely survive longer than without strategy, although patience and perseverance will be required to implement it. ^[1]

Strategic goals tell companies what to do and what not to do. Doing the right thing is far more important than doing it right, and things are going in the wrong direction. Even if it is in line with standards, it is always a mistake. Capital owners always have their preferences, or personal preferences, which we call values. When Li Yanhong started Baidu, he hoped to do something like Google in the field of Chinese search, so he went to search for some talented people with common interests with him to start a business that he thought was right. He didn't get involved in industries such as traditional manufacturing or real estate because he didn't think it was in line with his aspirations in life, nor did he arouse the interest of folks. They come together because they share common aspirations in life, and we call them the universal values of shareholders. I hope to be the leader in the field of Chinese search, and at the same time allow employees or shareholders who follow us to realize their own aspirations, and also allow all Internet users who use Chinese to solve the practical problems of searching in Chinese. Corporate mission. Corporate mission drives companies to continue to work hard and move in the correct direction. At the same time, it also restricts companies from focusing on the industry or link they have chosen. However, the difficult to measure corporate mission can lead the company in a certain direction, but it is not enough to verify the business performance of the enterprise over a period of time. Therefore, it is necessary to summarize or summarize the measurable qualitative and quantitative goals of the corporate mission. aims. If the company's long-term development goals are only summarized in general, and the achievements of all members in the company cannot be evaluated, the strategic goals should also be broken down. What goals this year, what goals next year, what the marketing department goals, what the finance department goals should be very clear, this is the strategic goal system.

Strategic means is competitive strategy, which tells companies what means should be used to achieve established goals. Generally speaking, there are many ways to achieve a goal. However, the correct choice of means will seriously affect whether the goal is achieved in a timely and efficient manner. Improper choice may even cause the enterprise to die before it has achieved the goal. The so-called long-term goal has become a permanent regret in my heart. Although the strategic method does not have a unified definition and title as in the field of mathematics, it still will not affect the enthusiasm and correctness of the enterprise in choosing the strategic method, as long as the enterprise has a unified understanding of its own strategic method and strictly implements enough. The three competition strategies proposed by Mike Porter and the two competition strategies proposed by the author: branding strategy and value chain interception strategy have been practiced by many companies, but there should still be endless digging in the vast business world Strategic means, I believe that many companies cannot use generally accepted theories to accurately define the strategic means that are already in practice, but this will not affect the implementation and effect of the enterprise, because there is already a unified understanding of the entire company and does not exist Differences in understanding and implementation. Baidu's competitive strategy has not been summarized so far. Obviously, this has not shaken its confidence in achieving its strategic goals. The author believes that Baidu has been focusing on satisfying the search requirements of Chinese netizens since its inception, and attaches great importance to the speed and convenience of search. Then I try to summarize it as "customer value strategy". I believe that Baidu will use this strategy to achieve its established strategic goals.

The growth mode is to plan the way for the company to grow, and it is to match the specific environment and mode of the competitive strategy means. The growth mode is also called the growth strategy. There is no doubt that choosing a competitive means should also choose a matching corporate growth strategy for how to implement such means. Because the means to achieve the goal must be accurately and effectively implemented in the right environment, the right resources and the right business ideas. Without a suitable environment, the selected competitive strategy means will be useless; without appropriate resources, the selected competitive strategy means will not be able to exert its due power; without a suitable business idea, the selected competitive strategy means will Will encourage companies to gradually deviate from the established direction of development. Baidu chose the "customer value strategy" as a competitive strategy. In order to implement or make such strategic means work, he chose a professional growth strategy approach, which is to always focus on the Chinese search field. The external environment is a vacancy in the market, and the internal environment of the enterprise is specialized talents and unified values. These are very supportive of the selected competitive strategy. It integrates all talents and technical forces, market resources and cash capital to bring the "customer value strategy" Extreme; the universal values of corporate shareholders and employees have already stated that companies should focus on the field of Chinese search, which in turn is in line with the matching requirements of the "customer value strategy" business concept.

A strategic step is to plan the process or pace to achieve the overall development goal. After the goals are decomposed into a goal system, there should be a sequence and priority in achieving them. It is impossible to achieve all the decomposed sub-goals at the same time. The strategic steps stipulate what the company will achieve this year, what it will achieve next year, or what it will achieve after three years. These sub-goals must be sub-goals under the general goal, but also for the achievement of the general goal or the latter Laid the foundation; at the same time, in order to maximize the use of the existing resources of the enterprise, these sub-goals should also be achieved by using existing resources as much as possible, rather than realizing those resources that are configured only when they are critical; Sub-goal, it also has a role in being able to inspire morale. Therefore, this first achieved sub-goal should be relatively easy to achieve, because the first battle victory far more than those cash rewards can generate corporate cohesion.

Do not care about corporate development strategy. Your company must have a clear strategy if it wants to develop and seek greater benefits. At the same time, the formulated strategy must also include corporate mission, strategic goals, competitive strategies, and growth strategies. And strategic steps. Otherwise, it is difficult to drive a complicated road if the same incompletely equipped car is used. Of course, if you are only treating the business as a single business, then this does not require strategy. It just works by feeling.