What is a strategic vision?
Strategic vision is a wide term used to describe one of the basic elements of the overall effort to strategic planning. In principle, the vision of the identification of the final goal or purpose for the company is. In this context, the strategic vision helps to set the parameters for the development of specific steps with planning to meet this vision because it sets the general direction that the company will monitor. The functional vision clearly focuses on where the company is today and determines where the owners want society to be in the future in the future.
In order to properly create a strategic vision, it is necessary to consider several key elements to make this vision truly viable. One of these elements is that the vision must be realistic. This means that the vision must be rather specific than the vague idea of the future. For example, setting a vision that becomes the largest pencil manufacturer in the world may be a bit of Broad while the vision captures five percent of the pencil market in a given country in the next ten yearsIt focuses and has the potential to be feasible.
together with viability must be a strategic vision relevant to those who will participate in achieving this final goal. This means that both employees and owners must recognize the potential of the vision and to be determined to help it go through it. If everyone does not believe and support a vision, the chances of achieving a goal in the identified time frame are significantly reduced.
The real strategic vision is attractive in that all parties involved can identify a certain benefit for vision search. This means that employees can predict improved working conditions resulting from the vision transition, and other financial benefits from hard work to achieve the goal. Degree attractiveness must be sufficient to maintain this commitment, although unforeseen problems threaten to slow down progress towards the target, and inspire everyone to touch on overcome adversity and continuebefore.
One of the final characteristics of a strategic vision is that there is room for adjusting strategies, when and as needed without actually changing the final goal itself. This built -in flexibility allows you to change policies and procedures if necessary to maintain momentum, introduce new advertising and marketing campaigns, improve the product line and any other strategy that is likely to move the company forward to reach the vision.
In order to succeed, the company must have at least one visionary that can formulate a functional and attractive strategic vision. Employees with sets of skills needed to revive this vision are equally important for society's welfare. That is composed mainly of visionaries, or one who does not have at least one visionary among the owners and managers, is much more likely to remain stagnating in the best case, or in the worst case completely fails.