What is the relationship between the marketing and consumer behavior?

Companies use marketing to promote and sell their products or services, and consumers' behavior is how consumers act and respond in a retail environment. To create a strong marketing campaign, it is important to understand how and what the consumer will react. This relationship between consumer marketing and consumer behavior includes studies, focus groups, psychological analysis and other methods of studying the market for a particular product or service.

Consumer behavior is decisive for successful marketing of any product or service. When a company can understand why people buy what they buy and the reasons for their consumers, the company can create a marketing campaign that specifically solves these elements of purchasing decisions. Not all products attract all people; The key to successful marketing is to understand the values ​​of a particular consumer group - this is where focusing groups, studies and psychologies in the picture.

Ahu between marketing and consumer behavior provides companies information about their target audience, which they can use in the development of advertising campaigns. Focus groups are a consumer research method that includes small groups of people in which the product is discussed. This provides a small sample of how people will respond to the product and what elements they consider most valuable.

The relationship between marketing and consumer behavior can also be studied through surveys. Potential consumers for a product or service may be provided with a list of product questions and asked to answer the response "yes" or "no" or to evaluate the product elements to most or least important. Surveys are often anonymous to encourage people to respond more freely to their preferences.

buyers' clubs such as those used in some Cery groples are a marketing method used totracking purchases for individual consumers. When logging out, the club card can provide discounts on items as an advantage for consumers and also organize detailed lists of all items that buy individual purchases, whether they are on sale or not. This provides valuable information for a company that can be used to target specific markets.

Often, understanding the relationship between marketing and consumers' behavior relies on simple psychological analyzes of the intended audience and the ability to emphasize the functions that most likely resonate with this audience. For example, a marketing campaign for top natural skin care products will need a much more different marketing strategy than a campaign used to sell hunting riffles. The successful campaign will take into account the target consumer and its purchasing behavior.