What Is Word of Mouth Marketing?

Philip Kotler defines word-of-mouth communication in the 21st century as the transmission of information about a particular or a certain type of product, brand, and manufacturer by individuals other than the producer through explicit or implicit methods, without third-party processing and processing , Sellers, and any organization or personal information that is reminiscent of the above objects, which leads to a two-way interactive communication behavior that causes the audience to obtain information, change attitudes, and even influence purchase behavior.

Word of Mouth Marketing

(Product information or brand communication)

Word of Mouth Marketing

Word of mouth effect is

Word of mouth is the goal, marketing is the means, and products are the cornerstones. But in fact, the popularity of word of mouth marketing comes from the Internet. Its background is the popularity of interactive web applications such as blogs and forums, and it has gradually become the largest channel of major website traffic, even exceeding the traffic of news channels. The process of continuously circulating word-of-mouth marketing makes it difficult to achieve true word-of-mouth marketing.

Talkers Talkers are the starting point for word-of-mouth marketing

The first is to consider who will talk about you? Is the product

skill:

It is the dream of a business operator that every customer can extoll the "virtue" of his business. But is the formation of word-of-mouth all purely accidental and totally spontaneous?

Word-of-mouth marketing is undoubtedly complex and has multiple possible sources and motivations. Marketers should mainly understand the following three forms of word-of-mouth: empirical word-of-mouth, secondary word-of-mouth, and conscious word-of-mouth.

Word of mouth marketing opportunities

"Word of mouth communication" refers to the informal dissemination of opinions about products and services among individual users. The characteristics of word-of-mouth marketing is to fight small and big, and to be good at using various powerful potential energy for its own operation-you can use natural laws, policies and regulations, emergencies, and even the potential energy of competitors.

Word of Mouth Marketing Advantage

1. Low publicity costs

High trustworthiness

3. Strongly targeted

4, have a group nature

5.Improve corporate image

6.High success rate in identifying potential consumers

7.Influencing consumer decisions

8.Conclude brand loyalty

9.More affinity

10. Avoid your opponent's edge

Word-of-mouth marketing controversy

Controversial topics can easily cause widespread dissemination, but disputes often carry some negative content. Enterprises should grasp the scale of disputes when word of mouth is spread, and it is best to let the dispute develop in two positive opinions. In order to attract the public's attention, a company made a strange move when recruiting: Do not recruit employees who are in the zodiac dog. Revenue, the public has accused the company of employment discrimination, feudal superstition and other problems, which has brought extremely serious negative effects to the company.

Word-of-mouth marketing secrets

Many of the most widely spread events in the world were once secret. This is because each of us has an interest in listening to privacy. The more private things, the more we can stimulate our interest in detection and discussion. A British scholar did an interesting experiment: he secretly disclosed a message to two neighbors that a strange bird laid a huge green shell egg in his courtyard in the morning, and told the two neighbors not to Speaking to others, it turned out that in less than an hour, someone was discussing the matter on the street. Before the next day, everyone in the town where the scholar was located knew the news.