What is oral marketing?
Word of Mouth Marketing (Womm) is a cheap way of creating publicity and awareness of the product or service brand. WOMM can be practiced orally or in writing. One of the greatest advantages for oral is that it works as a credible advertising; Recommendations come from people who do not benefit from a favorable mention of a particular product or service. Companies
have long benefited from satisfied customers “passing a word” about their products. At the age of the Internet and the dawn websites of social networks, Marketing Word of Mouts has become increasingly strong. The recognition of the benefits of this type of unpaid promotion has led to some companies to ruthless behavior. Several companies have been charged with paying people for publishing products recommendations on popular social networks without revealing that the contributions were paid.
attempt to pretend Wommu is considered to be. As a result, the reputation of the whole society can be tuned. Consumers may feel betrayed and may be difficult for societyIt is to get the Žné back.
Word of Mouth Marketing is trying to create a "marketing buzz". The more a potential customer is to hear about the product or service, the more likely it is to buy it. Positive buzzing is Womm's goal; In the most successful cases, it is said that the marketing report "goes viral", which means that its popularity is spreading rapidly, like a virus.
In order to use oral marketing, the consumer must have a reason to talk about the product or service. No buzzing will be generated for no persuasive reason. Therefore, the mouth marketing cannot be created, but can be brought up and facilitated. Companies with websites on social networking websites are trying to encourage oral marketing by providing a place for Customers to share the product experience.
WOMM supports transparent communication between satisfied customers and a company providing goods or services. Its aim to jE educate the public about something through real life recommendations. Companies can benefit from WOMM because they provide them with what is good on their products and can throw light on what might require improvement.
Although this technique costs very little to implement, it has the potential to have a great and positive impact on sales. For this reason, it is popular among companies of all sizes, especially with those that have a small or no marketing budget. Many larger companies use WOMM in conjunction with large advertising and marketing campaigns, as this is an excellent way of direct communication with customers.