What does the channel marketing manager do?
channel marketing manager is a person who is not obliged to marketing a channel, a type of marketing that is performed by a specific method called channel. It can be through re -re -product re -product, via direct sales, via telephone calls, direct mail, via the Internet, which is a very popular and lucrative channel and many others these days. The sale of channels usually uses indirect sales, especially through retailers.
The main responsibility of the channel marketing manager is to supervise the process that is transferred from the source from the source, then through one or more sellers, and finally the end user that is the final customer. There may only be one level separating the seller from the source, for example, when the customer orders directly or more levels from the source, when the product owner uses a wholesale distributor, which then sells many dealers. Sellers are also sometimes called retailers, DeaLers and distributors, or distances In short. They are those who make direct sale to customers.
The first decision that the channel manager can make is what channels or channels to use. Direct and indirect methods are often implemented to maximize exposure to potential customers. The Channel Marketing Director sees that he is avoiding channel conflicts. This conflict occurs when too many channels and retailers try to sell the same thing, resulting in competition, which is a problem when market demand is not large enough to suit all sellers. There are a number of methods that channel marketing manager can minimize conflict, such as the distribution of products that sell different retailers. They can also limit areas where each seller can work solely.
It is necessary to distinguish between two additional components of of the and marketing companyt. One of them is the sale of channels and the other is channel marketing. The sale of channels is to do with the distribution of products for sellers and sellers. This is called the sale of marketing. Meanwhile, Channel marketing ensures that all products carried distributors and sellers are sold out, which is called sales.
In large companies, the sale of channels is a separate department from channel marketing. One heads the head of the channel sales, while the other is the head of the channel marketing manager. Smaller companies often do with the combined selling sections of channels and channel marketing. In this case, one person is in charge of both sale and for sale.