What is the theory of acquired needs?

The theory of acquired needs is one theory that suggests that the needs of man is constantly changing when he encounters various experiences during his life. The main supporter of the theory was an American psychologist named David McClelland, who in his 1961 book explained the theory "The Aging Society". The theory of acquired needs was largely applied to the workplace and in situations related to motivation, management and social relations. The theory is also known by other names, such as the theory of learned needs. These needs are said to somehow dictate human behavior and how they make their decisions. The theory states that all three needs are present in humans, but there will always be one special need that would most affect it and one that will respond to the strongest.

The category of success concerns the need for a person to be excellent in what he does and clearly see the growing improvement of his career. This need explains why some people are very motivated when they are servedpraise, feedback, promotion or other recognition. People who need to achieve can avoid doing low -risk tasks because they perceive success from these areas as expected and not from their real successes. Interestingly, they can also decide against high -risk tasks to avoid situations, resulting in lack of motivation. As a result, Achievers can only adhere to the available projects that are convinced of their own efforts.

6e Clave. The man who needs personal power may want to take control of every event of the people surrounding him. However, a person with institutional needs manages the activities of people in terms of achieving a common goal. People who consider power as a need can get good leaders because they are very determined but can be too dictatorial.

The third need, the need for association, refers to the need to be in a good point of view with everyone and feel a sense of belonging. A person who needs an associationIt is considered to be cooperative during group projects, but it does not have to be a significant contributor to the decision -making tasks because it tends to be a conformist and does not like to excel. However, it can be a good motivator for other peers and works well with tasks that require social interaction.

The basic principle in the theory of acquired needs is that everyone is different. Knowledge of a person's preferred need will help management or compos will determine how to motivate their workers and achieve overall success. Workshops, training and seminars can also be carried out to increase the employee's inclined personality and develop other positive behavior.