What is product information management?
Product information management is a process that allows all the product information to be kept in one database. This information can be anything from the technical scheme to the pre -written catalogs, but the primary focus of most information management systems is marketing. Regardless of the distribution channel used, any information about the use or sale of the product can be found in one database. This allows Inter -channel marketing uses similar styles, languages and motifs.
The product management system is a type of corporate content management. These are information storage systems that allow more users to access, create and edit information simultaneously and in real time. Other types of business content management include corporate document storage systems and content management platforms such as the Joomla® web system.
These systems work best in areas where there are multiple groups that need a simulation access to information. FurEBA basic content management stems from a growing tendency among businesses to have large operating centers in more areas. Whether a proposal or restructuring, for example after merger, content management allows these different areas to communicate freely without having to be in close physical proximity.
Most product management systems work in similar lines. These are the front-end access points to the internal database such as Oracle or MySQL. This means that they do not store the information they contain - a standard business database does it. They simply allow users of less technical information to enter information. This reduces the training needed for non -technical employees and facilitates the use of the system.
Due to the standardized databases they use, it is easy to connect the product of information databases to conventional marketing databases. These additional databases may be obsAcknowledge sales records, account numbers or other specific sales information. By combining information contained in two databases, it is possible to preset clients who may be interested in a new or existing product based on earlier sales.
Most product information databases contain information intended for the public. This information usually focuses on marketing and sales information, product descriptions and user manuals. Since the information is public, the databases are often shared among companies. With information about products available to external vendors, it is easier to produce compatible products or find manufacturers for specialized components.
Another big advantage of product information systems is the consistency in advertising. Different departments that advertise on different channels such as retail and corporate can share marketing information with them. Instead of suggesting their own campaigns, they can share information and ensure that the RekLamine elements remained the same across the different channels. This consistency improves product awareness if the consumer encounters a product outside the channel he is familiar with.