What Is a Sensate Focus?

The spotlight effect, also known as the social focus effect, is a manifestation of the overestimation of people's attention to their appearance and behavior. Focus effects mean that humans tend to see themselves as the center of everything and intuitively overestimate how much others pay attention to us. The focus effect is actually an experience that everyone will have. This psychological state makes us pay too much attention to ourselves, and we care too much about how much people around us pay attention to us during party or work meetings. Because of everyone's focus effect, sales often become a public relations tool for salesmen.