How can I choose the best customer questionnaire?
The customer questionnaire is an effective way for companies to get feedback on customer interaction products. If you want to find out what questionnaire is best for your company, you need to consider your goals for exploration, types of questions that you should ask and how to physically address customers. These elements can be organized by countless ways to customize the questionnaire for your needs.
When selecting a customer questionnaire, it is important to consider what you want to find out from your clients. When creating a questionnaire, it is generally best to have only one goal, so you do not confuse the reader and dilute the results. First, decide whether this form aims to determine customer loyalty, customer perception, potential market for new products, current products or other options, it is necessary if you want to have a functional questionnaire.
Based on the line you set for the customer's questionnaire, you can decideNout what types of questions need to be asked. Open questions require the customer to write an answer and often is a great way to get in -depth opinions and ideas, but the amount of work needed can also disrupt some customers. Questions with a closed end or a choice with more choice are great options for focus on specific aspects of customer experience. The main questions are great satisfaction measurement tools, as they usually give options on a scale of up to five and ask the customer to indicate the level of approval. Dichotomic questions are an effective way to determine overall opinions, but there are bad indicators of specifics because they consist of basic answers "yes" or "no".
After setting goals and types of questions for the customer's questionnaire, you have one final obstacle to overcome. Choosing the type of form requires a certain general knowledge of your customer base, but it will make the whole process easier. Postal survey is leThe well -known and simple way to get a look from customers, but its main disadvantage is a low return, because customers either decide to ignore or simply forget to send it back. Customers' questionnaire requires a group of group to fill in a survey and has a high return, but many companies consider it difficult and expensive to organize focus groups. The third option that adds a personal touch, but can also be costly for administration is a questionnaire for a drop-off household who mixes the previous two by having a person questionnaire and asking the customer to send it back.