How can I choose the best strategy of media relationships?

The key to selecting any media relationship strategy is to clearly define your goals. Remember that publicity itself is not usually your final goal. Instead, as a company, the goal is to use publicity to raise awareness and increase sales. If you are a group of campaigns or non -profit organization, publicity's goal is often to go through your message and help to achieve any changes your group is working on.

Defining and focusing on the audience is another key part of the media strategy. This audience could consist of people who buy your product or decision -making creators who can determine public policies on questions about the campaign. You will then have to explore which media types will most likely consume this audience because it will be the main goal for your publicity. Be sure to take into account how effective the different types of media are when getting a message across.

learn more about how the media work can help develop your Strategia of relationships with the media. The more you know about the work life of a journalist, the better you can provide them with details that can produce news stories or functions. By talking to working reporters, you can find out the details of when the best time to build the story is. For example, for diary newspapers, journalists are more likely to build on tips that they will receive shortly before the morning press conferences with editors, especially if they have no other ideas at that time.

Relationship strategies with media must cover both proactive and reactive relationships. Proactive is where you approach the media with the story. This is most often in the form of a press release, but may also include photorosis, intelligence conferences and ongoing campaigns. Reactive relationships are a place where you respond to media questions. This may include the provision of facts and comment on the issue or provision of advice to readers, viewers and listeners.

As part of your strategy, you should decide on your position in the controversythe questions. If you answer and comment on controversies, you can attract more publicity. This is especially true where reporters are looking for an unconventional view, for example where they want to show both sides of the story in the interest of balance. However, such media activity may risk alienation of some parts of your potential audience. If it is too far, the discussion of one subject can affect your image and undermine your publicity effect on other problems.