What is the brand awareness?

brand awareness is a measure of how many people on the target market know that the brand exists. It usually expresses itself as a percentage of demographic interest. Companies are working hard to promote and maintain brand awareness, especially when they produce products that compete with many similar products. Thanks to the unforgettable brand that stands out, the company can increase the chance that consumers buy their products when they are presented with a selection between a well -known brand and less known or unknown brands.

There are two components of brand awareness. The first is to withdraw the brand that concerns whether people can name the brand or are very familiar with it. Incalling the brand can be measured in two different ways. People may be asked to name a list of brands associated with a particular product or idea, or they can be called on a specific brand and ask if they are known. For example, a marketing researcher may apply for a soda list or ask the subject whether the "Pepsi" is "Pepsi"known.

brand recognition is another aspect of brand awareness. Recognition concerns how well people combine brands with products, ideas, taglines and other attributes. Consumers may know the name of the brand, but nothing else about it, in which case the product has poor brand recognition. On the other hand, people who combine characteristics such as "safety", "underwear", "luxury" or the slogan of the company with the product show brand recognition. They are familiar with both the brand itself and the properties associated with it.

When companies study brand awareness, they are exploring both positive and negative perception of the brand. In this case, bad publicity is still publicity and when people have negative opinions on the brand, they are still aware of it. Understanding a negative perception can also allow society to deal with these perceptions with targeted Markampan and other steps. Such campaigns can change consumer viewsand promote brand recognition.

products that are too differentiated from each other often try to capture market share. In this situation, the product with the most awareness of the brand wins. Companies can raise awareness of a brand with a number of marketing practices, including everything from sponsoring sports teams to the operation of press campaigns in publications that have read the target demographic group. Some companies were very successful in this; Companies such as Coca Cola and McDonald's are almost well known worldwide.