What is Viral Marketing?

Viral marketing To tens of thousands and millions of viewers, it can penetrate the human brain like a virus, copy it quickly, spread it quickly, and spread the information to a larger audience in a short time. Viral marketing is a common network marketing method, often used for website promotion, brand promotion, etc.

Viral marketing

Viral Marketing (also known as Viral Marketing)

The viral effect is

Oral transmission

The most common verbal viral marketing method is "tell a friend" or "recommended to a friend", which is also the method used by most websites. To this method, the usage rate of various websites is different. For some entertainment sites, the usage of "tell a friend" may be higher. But for other large content sites, this approach is not enough. The usage rate mainly depends on the type of recommended content and the characteristics of the user group. But this viral marketing can be performed at low cost and quickly, and its effects can be enhanced by introducing contests and lucky draws.

Pass on

This is a very popular activity for most email users. Whenever you receive an interesting picture or attachment to a cool Flash game, you usually send it to a friend. In turn, they sent the attachment to their contacts. This snowball effect can easily create a distribution channel to reach hundreds or thousands of people in a matter of hours, starting with just an email.

Service-based

Viral marketing satisfies popularity and achieves wide recognition through high exposure rate, which does not mean recognition;

In the spring of 2012, such a message was widely disseminated on QQ groups, Weibo, and forums.

The "Jinling Thirteen" shot by Zhang Yimou in Japan refused to be screened and blocked directly, can we not? Little Japan's "xx" 3D will be released in mainland China on May 12, 2012. May 12th is National Day. Anyway, this day is a sad day. As Chinese, we cannot forget the pain left by history! Dare to make "xx" the box office on May 12 to zero? Spread across the country. "

Another piece of similar news claimed that 5.12 was the anniversary of the Nanjing Massacre.

The anniversary of the Nanjing Massacre was actually December 13th, and the two messages were viral marketing, which produced a very good marketing effect through the hatred of the Chinese. ^[5]

1. The Blair Witch (1999) ^[2]
The filming cost was about 50,000 US dollars. The film side started one year before its release and continued to publish information such as diaries and video of police interrogation left by missing students on the Internet around "is this story true?" After a period of producing realistic documentaries, the atmosphere of authenticity and falsification raised a great deal of topicality and attention, and the total global revenue of the film reached nearly 150 million US dollars.
2. "Stealing Dream Space" (2010) ^[2]
There is only one spinning top on the film's official website. Netizens need to complete small game tasks to see the latest movie information. In addition, the filmer also shot a short film exploring the science of dreams and the principle of conscious crime to major TV stations. A few weeks before the movie, huge posters of buildings curled upside down and upside-down were added. Create a mysterious temperament and arouse the curiosity of the audience.