What is viral marketing?

viral marketing is a marketing strategy that relies on individuals rather than traditional campaigns to pass on to others. Usually it concerns marketing on the Internet. Viral marketing is so named because of the tendency to use the hosts to spread quickly, as a biological virus.

The term 'viral marketing' has become prominent for the first time when it was used to describe the marketing campaign for Hotmail.com. After starting the company, every outgoing message contained a hotmail ad and a link to its website at the bottom of the e-mail. When people sent their friends and colleagues e-mail, they also advertised the service. The recipients could simply click on the link and register, and when by e-mail by e-mail from their new account, the message has expanded to existing social networks and was handed over with a small effort of the company.

This example shows all key elements of viral marketing. The cost of the advertiser is minimal. Place tOho uses existing sources by being used by anyone who uses an involuntary speaker. It uses normal behavior such as sending an e-mail.

viral marketing uses communication networks that are already introduced. In the case of Hotmail, this means a confirmation from a friend. People who received an e-mail from a friend using a service learned that the product works and that its friends use it. Most importantly, viral marketing offers the ability to spread the message exponentially faster and more people than conventional third -party advertising campaigns.

There are different types of viral marketing, all using the same basic principles. Pass-along messages encourage users to send them to others, such as e-mails with instructions for handing down or funny video clips. Motivational crisis outstands offer rewards in exchange for providing e-mail addresses. The secret viral marketing represents messagesY on an unusual page or false news without any direct incitement to hand it over, in the hope that the report is located. Gossip or Buzz Marketing tries to get people to talk about something by creating controversy.

Viral marketing came under criticism from consumers, privacy and marketing champions and marketing of scientists for concern about unsolicited emails. However, the best campaigns use the principles of viral marketing to avoid negative reactions and ensure a high level when passing - the number of recipients who pass the report to others. Like a normal cold and efficient viral marketing, people use people to unknowingly transmit a message within their social network. It takes the concept of the oral word and increases it with the immediate global communication provided by the Internet.