What is business communication?
The term "business communication" is a general term used to describe any media by which the company communicates. Such communication can be focused on various audiences and can occur in a number of formats. Examples of business communication are ads, websites, emails, letters and press releases.
Common audiences for business communication include investors, internal constituents, media, existing customers and potential customers. Businesses often communicate with investors through annual or half -year reports that can be sent by regular or electronic mail and can be published on the website in the case of publicly held companies. Communication with internal circuits may include politicians and procedures; Employee handbooks; and electronic, verbal or written notifications. Employee newsletters are another sample of internal business communication.
business communication focused on customers and potential customers can include advertisements or sales flyers, especiallyMen for companies selling physical goods. Such communication may also include sales presentations, offers or suggestions. They also include project status reports, new products announcements and other such notifications. All these communications may occur in writing, electronically or verbally.
businesses often communicate directly with the media to announce new products, events, prices or other newsworthy items. The most common form of business communication with the media is a press release. This is a document that tells the media about the newsworthy item to decide whether it will be or not. For example, if the retail company opens a new location, it can send a press release to a newspaper, radio and television news programs in the area that offer details of the opening ceremony and provides contact to offer further information or be available for interviews.
MineThe business communication is similar to the importance of other forms of communication. It allows business to communicate information with a large number of people at the same time. Although the primary goal is to inform, it is often also intended to create awareness or increase interest in the company.
In some cases, the term “business communication” can also be used to refer to specific methods of communication used by the company. This would include systems and hardware connected to telephone communication, teleconference, video conferencing, internet or intranet communications and cellular or satellite communications. It can also refer to the principles, business processes and contracts established for management of such communication systems or hardware.