What is the Better Business Bureau?

The North American Business Improvement Agency is a platform for building mutual trust between Business to Business and Business to Consumers, and reviews, summarizes, guides and monitors business behavior in the market.

North American Business Improvement Agency

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The North American Business Improvement Agency is a platform for building mutual trust between Business to Business and Business to Consumers, and reviews, summarizes, guides and monitors business behavior in the market.

Chinese name

Become a leader in a trusted business environment.

Mission: The be the leader in Advancing Marketplace Trust.

In an ethical business environment, sellers and buyers can trust each other.

Vision: Anethical marketplace where buyers and sellers trust each other.

Building a reliable business environment

Standards for establishing a mutual trust business mechanism

Encourage and support good business practices

Recognizing Honest Corporate Representatives

Publicly attacking bad business practices ^[1]

BBB is directly led by the North American Council of Better Business Bureau.

Each branch of the BBB is tied by a board of local excellent corporate representatives, naming the president and CEO of the BBB directly.

Each branch BBB is generally composed of an arbitration group, a public relations group, an integrity business evaluation group and an integrity business service group. ^[2]

Good credit history, good feedback from customers and suppliers

BBB above B grade

Established for more than 12 months

Complete procedures for various enterprises, complete qualification certificates for related industries

Commitment to BBB's Code of Business Conduct

Pay the relevant management expenses of the honest enterprise on time

Commitment to all information of the BBB, the information is true

Commitment to maintaining transparency of corporate public information

Fulfilling the commitments made by the company

Commitment to timely feedback when resolving complaints or disputes

Commitment to authenticity in communicating products and services

Promise the authenticity of advertising

Commitment to protecting customer privacy

Commitment to the consistency of the image of an honest enterprise ^[3]

Handling consumer complaints

Update BBB corporate database information and ratings

Issuing an Honest Enterprise Qualification Certificate

Monitor bad business practices in the market and warn of bad business practices

Publish public information to remind consumers

Selection of the Annual Torch Award

Printing and distributing the corporate credibility badge and corporate brochure

Online inquiry system for managing consumers' trustworthy companies ^[4]

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North American Business Improvement Agency Annual Report 2011 ^[5]